Name: Lauren Razavi and Jesse Norton
Course: Politics and International Relations (Lauren)
Society, Culture and Media (Jesse)
Flibl is a content and communications agency based in Norwich. We help companies publish and leverage content such as blog articles, infographics, podcasts and online videos to achieve specific business goals through robust planning and strategy.
This form of marketing - known as content strategy - costs 62% less than traditional forms of marketing, and generates around three times as many leads.
We specialise in the areas of B2B, technology, innovation and sustainability, with a particular emphasis on futurism, fintech, transport and renewables. Founded by partners who have worked for Google, Facebook and the Guardian, Flibl collaborates with a curated network of more than 2,000 premium content producers worldwide to create stories to inspire, inform, entertain and excite target audiences. Our team ensures maximum value is gained from every piece of content, and that each new story is carefully assessed against the business outcomes sought.
How did UEA Student Enterprise help you?
Lauren was runner up in UEA's Eureka Business Competition during her first year of study in 2011. UEA Enterprise has also provided invaluable support and advice to Flibl since it was founded in early 2016.
What ignited the spark in you to start a new business rather than look for work from someone else?
When we graduated from university, the UK job market didn't have much to offer us. The idea of moving to London and being offered an insufficient salary for a junior position didn't appeal to either of us, so we started freelancing from Norwich. The next few years saw us working for Google, Facebook, Expedia and other leading global brands on content strategy, and travelling across Europe, Asia and the US in pursuit of clients and projects. In 2016, we decided to formalise our collaborative professional relationship and started our agency.
What would you say are the top three skills needed to be a successful entrepreneur?
Motivation, creativity and vision - you need to have or work on developing all three to succeed in business. You also need to make mistakes, learn from them, and not dwell on the negatives.
How do you define success?
Success for us is equal parts about disrupting the industry and making a difference in people's lives, whether that be through publishing a written story or launching a new technology solution.
What piece of advice would you give to university students who want to become entrepreneurs?
Always think outside the box, get very comfortable with being uncomfortable, and talk to as many people as you can from all industries and walks of life. The world of business is much more of a learning experience than school, college or university!