MSc Marketing and Management
Key Details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- September 2023
Course Overview
If you aspire to work in a managerial role but want the edge that marketing training will give you, or if you want to work in a management position within marketing, this is the course for you.
It’s also a great choice if you are interested in both marketing and management, and want to keep your options open by exploring both disciplines.
The course is also ideal if you have your own business, or work in a family business, and want to improve your marketing and management skills in order to take that business to new levels.
You’ll learn how to identify, evaluate and execute marketing and management strategies. You’ll also discover how to engage and collaborate with other specialists – an essential skill if you aspire to rise to the top in business.
This course is an excellent foundation for a career in marketing and/or management. Alternatively it will help you bring a marketing and management perspective to any number of other business roles.
You don’t need to have studied or worked in marketing or management before to excel on this course – you’ll be introduced to all the key concepts and practices before delving deeper.
Equally, if you do have experience working in or studying marketing or management, this degree is a great opportunity to push your skills and capabilities even further.
Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing and management. You’ll explore theories, concepts and techniques, and build the analytical tools and perspectives necessary for a lifetime of making marketing and management decisions. You’ll also learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.
In your marketing studies you’ll discover the long-standing fundamentals of the field, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets and their behaviours, and how to develop brands and manage teams that work effectively within those markets. And you’ll discover how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals.
In your management studies you’ll develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of any business. Good management requires empathy, communication skills and confident leadership. And these are exactly the sorts of skills you’ll develop on this course. You’ll also learn how to understand people from different backgrounds and get the best from them.
Across all your studies you’ll learn how to understand, explain and lead the role of marketing and management in a range of contextual settings. You’ll explore the impact of marketing and management strategies on growth, cash flow and profit.
Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.
The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. That means that on successful completion of the course, you will be exempt from some of the modules required for the CIM’s highly respected Diploma in Professional Marketing.
Entry Requirements
- Degree Classification
- Bachelors degree - 2.2 or equivalent
- Degree Subject
- Any subject area - excluding Business-related degrees. Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content.
- English Foreign Language
We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:
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IELTS: 6.0 (minimum 5.5 in only two components with 6.0 in the others)
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PTE (Pearson): 64 (minimum 59 in only two components with 64 in the others)
Test dates should be within two years of the course start date.
Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests
INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact intopre-sessional@uea.ac.uk
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- Intakes
- This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.
Additional Information or Requirements
This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
INTO University of East Anglia
If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected master's degrees if students achieve the appropriate grade. For more details please click here:
International Graduate Diploma in Business
Fees and Funding
Tuition fees for the Academic Year 2023/24 are:
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UK Students: £12,300 (full time)
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International Students: £21,200 (full time)
If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for Home students).
We estimate living expenses at £1,023 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
The closing date for submission of complete applications from International students is Friday 26 May 2023.
Please note we cannot consider international applications after this date.
FURTHER INFORMATION
If you would like to discuss your individual circumstances prior to applying please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.
Employability
After the Course
You will graduate ready to take on a variety of management and marketing roles in the private and public sector, in domestic and international organisations, and in all sorts of sectors.
Throughout the course there is a strong focus on employability. You will be able to take part in our annual Employability Week, where you’ll hear from industry experts and our alumni about how they built their careers.
Careers
A degree at UEA will prepare you for a wide variety of careers. We've been ranked 1st for Job Prospects by StudentCrowd in 2022.
Examples of careers you could enter include:
- Marketing executive
- Sales executive
- Junior managerial positions
- Advertising executive
- PR