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Business at UEA
Find out more about studying Business at UEA, and browse our other courses.
Find out moreMSc Marketing and Management
Key details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- January 2028
Other Start Dates
Gain a competitive edge with a placement year
This course is also available with an integrated placement year, giving you the opportunity to gain valuable UK industry experience alongside your master's degree
Other Start Dates
Top 20
UEA is ranked top 20 in the UK for Research Quality
UEA is ranked top 20 in the UK for Research QualityCourse Overview
Why MSc Marketing and Management at UEA?
If you're aiming for a career in marketing and management, or a role where marketing is essential, this course is for you. Combining practical marketing expertise with core management skills, you'll graduate ready to make an impact.
Why Choose UEA
- Accessible learning: Build marketing and management expertise, even if you haven't previously studied business
- Business insight: Develop a broad understanding of business functions
- Real-world impact: Learn from experienced industry professionals and apply concepts to real-life challenges
What is Marketing and Management?
Build your understanding of customers and organisations, helping you shape strategy and deliver results. By combining marketing and management, you'll gain valuable insight into customer behaviour and organisational leadership.
You’ll explore the foundations of marketing, develop strategic thinking, and build your own creative ideas. You’ll analyse organisations and propose evidence-based strategies. You’ll also examine marketing through both traditional and evolving perspectives, including the impact of AI.
Studying Marketing and Management at UEA also offers the opportunity to gain exemptions from the Chartered Institute of Marketing (CIM) professional qualifications upon successful completion of your degree.
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Careers
Career Pathways
With a degree in MSc Marketing and Management, you could launch a career as a:
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Marketing Executive: Plan and deliver campaigns that build brand awareness and engage customers
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Sales Executive: Develop client relationships and drive business growth through effective sales strategies
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Advertising Executive: Create and manage advertising campaigns across a range of media channels
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Management Trainee: Develop leadership and business skills for future management roles
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Public Relations Officer: Build organisational reputation and communicate effectively with key audiences and stakeholders
Career Support
Throughout the course, you'll develop the professional skills employers look for through practical projects, presentations, teamwork, and real-world business challenges. You'll build confidence in communicating ideas, solving problems, and applying marketing and management knowledge in professional settings. UEA’s Career Central(opens in a new window) will support you with CVs, applications, interviews, networking opportunities, and career planning, helping you stand out in a competitive job market
After the Course
You'll graduate ready to pursue a wide range of marketing and management careers across the private, public, and third sectors, both in the UK and internationally. With a combination of marketing expertise, business insight, and leadership skills, you'll be well placed to contribute to organisations of all sizes and adapt to changing industry demands. Employability is embedded throughout the course. You'll have opportunities to engage with industry professionals and alumni, including through our annual Employability Week, helping you build valuable connections and gain insight into a variety of career pathways.
Study and Modules
Structure
In your first semester, you’ll gain a firm foundation in both marketing and management, as well as other essential business functions.
You’ll explore the history of marketing before going on to look at marketing strategy. You’ll study the theory of marketing and discover different marketing models. You’ll gain experience in key marketing methods, from print to digital, to the evolving channels of social media.
You’ll discover the key theories and skills of management. You’ll learn how to make successful management decisions, as well as how to communicate, allocate tasks, run and contribute to effective meetings, and how to work with others to get the best from them.
Your first semester is a great chance to explore different areas of marketing and business and discover the areas you might like to specialise in during the rest of your studies and future career.
In your second semester, you’ll have the chance to specialise by choosing a range of optional modules from a selected list. You’ll develop your ability to think critically and strategically, ensuring that you graduate ready to think for yourself and make your own decisions. You won’t just study the theories and practices of today – you’ll learn how to critically analyse and assess them. That means you’ll be ready to handle whatever new theories and tools arise during your career.
Unlike other Master’s courses where your third semester is spent on independent study, you’ll benefit from a third semester of taught modules, consolidating your learning, and further developing your critical thinking skills.
Across all your modules, your studies will be grounded in the real world. For example, you’ll develop your thinking by interrogating the strategic marketing plans of real businesses, asking how you might do things differently, or what techniques might work in other businesses, and case studies will have a global outlook.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 40)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll benefit from teaching that is research-led and industry-relevant. You’ll learn from lecturers, academics, and guest lecturers who are engaged in innovative research and/or have practical experience in business.
Learning takes place through a mix of lectures, seminars, group work, presentations, case study analysis, and individual study. Teaching takes place both face-to-face and online. The course is taught using a combination of synchronous and asynchronous activities. Our lectures are often highly interactive, with group tasks, games, learning technologies, direct polls, and video.
Throughout your studies there will be an emphasis not only on learning how to apply key marketing and management theories, but also how to think about them critically in a modern context.
There is no dissertation on this degree, which means you’ll benefit from a greater number of taught modules. Although there is no dissertation, you’ll have the chance to hone your research skills by researching primary and secondary sources during your modules.
Assessment
During the programme your knowledge is assessed using a broad range of assessment methods (e.g., coursework, group projects, and presentations). You’ll be able to submit formative and summative work for assessment, and you’ll receive feedback on your work to help you identify areas for improvement and areas of strength.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in January each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in January each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in each component).
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, our UEA International Study Centre(opens in a new window) offers a variety of English language programmes which are designed to help you develop the required English skills.
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- UEA International Study Centre
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences (opens in a new window)
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: £15,250
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International Students: £27,000
We estimate living expenses at £1,171 per month.
If you choose to take this course with a placement year, your tuition fees for the first year will be as shown above. An additional fee of £3,500 will apply for the placement year (see our FAQs page for further details).
Further Information on tuition fees can be found here(opens in a new window).
Course Related Costs
Please see additional course fees(opens in a new window) for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form(opens in a new window).
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk(opens in a new window)
International candidates are also encouraged to access the International Students(opens in a new window) section of our website.