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Business at UEA
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Find out moreMSc Digital Marketing
Key details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- January 2028
Course options
Other Start Dates
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UEA is ranked top 20 in the UK for Research QualityCourse Overview
Why MSc Digital Marketing at UEA?
Build the skills that help organisations connect with audiences in a fast-moving digital world. Combining creativity, data, and technology, you’ll learn how to create effective campaigns, understand customer behaviour, and drive growth across digital platforms.
Why Choose UEA
- Real-world focus: Gain practical digital marketing skills that can be applied directly in professional settings
- Career building: Benefit from opportunities for Chartered Institute of Marketing (CIM) exemptions
- Digital skills: Explore AI in marketing alongside evolving technologies and buyer behaviour
What is Digital Marketing?
Digital marketing is about helping organisations connect with audiences through channels such as social media, search engines, websites, and email. It combines creativity, technology, and data to deliver effective marketing campaigns.
You’ll build a strong understanding of marketing principles, develop strategic thinking skills, and learn how to create evidence-based solutions for real business challenges. You'll explore both traditional and emerging marketing approaches, including the growing role of AI and digital technologies in shaping customer experiences.
Studying Digital Marketing at UEA also offers the opportunity to gain exemptions from professional qualifications with the Chartered Institute of Marketing (CIM), helping strengthen your career prospects after graduation.
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Accreditations
The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This means that upon successful completion of the course, you’ll be exempt from professional module exemptions from the CIM’s Certificates and Diploma.
Careers
Career Pathways
With a degree in MSc Digital Marketing, you could launch a career as a:
- Social Media Manager: Create content strategies, grow online communities, and engage audiences across digital platforms
- Data Analyst: Use marketing data and insights to support decision-making and improve campaign performance
- Digital Marketing Consultant: Help organisations develop and optimise their digital marketing strategies
- Market Researcher: Analyse consumer behaviour, market trends, and audience needs to inform business decisions
- Marketing Executive or Manager: Plan and deliver campaigns that build brand awareness, engagement, and growth
Career Support
You’ll develop a strong professional skillset through practical projects, strategic marketing challenges, and industry-relevant skills development. You’ll develop your creativity, analytical thinking, and ability to deliver effective digital marketing solutions. UEA’s Career Central will support you with CVs, applications, interviews, networking opportunities, and career planning, helping you stand out in a competitive job market. The course’s links to professional bodies such as the Chartered Institute of Marketing (CIM) and its focus on current industry practices will help you build the confidence and connections needed to launch your career.
After the Course
You’ll graduate ready to harness the power of digital marketing to drive business success. You’ll develop the skills and confidence to thrive in both domestic and international organisations, with career opportunities across a range of sectors, including telecoms, technology, international trade, retail, and more. Roles could span business-to-business or consumer marketing, within companies or agencies, giving you the flexibility to shape a career that matches your ambitions.
Study and Modules
Structure
In your first semester, you’ll gain a solid foundation in marketing and other key areas, such as business research methods and social media and digital marketing. You’ll also study marketing theory and explore different marketing models. Additionally, you’ll gain experience in essential marketing methods, from print to digital, including emerging channels such as social media.
Unlike other Master’s courses, where the third semester is typically spent on independent study, our MSc in Digital Marketing gives you the option of taught modules, covering topics such as brand creation and management and leading the future of brands. There is also the opportunity to work on a dissertation or an industry-sponsored project.
Across all your modules, your studies will be firmly grounded in real-world practice. You’ll develop critical thinking by analysing the strategic marketing plans of actual businesses, considering how you might approach things differently. Case studies will take a global perspective, giving you the chance to explore international companies such as Huawei Technologies, Sony, Haribo, and Spotify. This ensures you graduate ready to excel on an international scale—whether that means returning to your home country, working with businesses that serve global clients, or joining a multinational corporation.
Compulsory Modules
Optional A Modules
(Credits: 20)Optional B Modules
(Credits: 40)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll benefit from teaching that is both research-driven and industry-focused, learning from lecturers, academics, and guest speakers who are actively engaged in innovative research or bring hands-on business experience.
Learning is delivered through a blend of lectures, seminars, group work, presentations, case study analysis, and independent study. Teaching takes place both face-to-face and online, using a combination of synchronous and asynchronous activities. Lectures are highly interactive, incorporating question-and-answer sessions, group tasks, games, learning technologies, live polls, and video. Seminars provide opportunities for you to work on collaborative projects, developing your teamwork and communication skills. Examples may include creating a strategic marketing plan or applying stages of the marketing research process.
Throughout your studies, there is a strong emphasis not only on applying key marketing and management theories, but also on thinking critically about them in a contemporary context.
Assessment
Throughout the course, your knowledge will be assessed through a variety of methods, including coursework, group projects, and presentations. You’ll submit both formative and summative work, receiving constructive feedback to help you identify strengths and areas for improvement.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in each component).
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, our UEA International Study Centre(opens in a new window) offers a variety of English language programmes which are designed to help you develop the required English skills.
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- UEA International Study Centre
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner UEA International Study Centre. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences (opens in a new window)
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: £15,250
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International Students: £27,000
We estimate living expenses at £1,171 per month.
If you choose to take this course with a placement year, your tuition fees for the first year will be as shown above. An additional fee of £3,500 will apply for the placement year (see our FAQs page for further details).
Further Information on tuition fees can be found here(opens in a new window).
Course Related Costs
Please see additional course fees for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form(opens in a new window).
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk(opens in a new window)
International candidates are also encouraged to access the International Students(opens in a new window) section of our website.