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Business at UEA
Find out more about studying Business at UEA, and browse our other courses.
Find out moreMSc Digital Business and AI
Key details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- January 2028
Other Start Dates
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UEA is ranked top 20 in the UK for Research QualityCourse Overview
Why MSc Digital Business and AI at UEA?
Explore how emerging technologies are transforming the business world. Gain hands-on experience solving real-world challenges, and graduate ready to lead digital transformation across a wide range of industries.
Why choose UEA
- Digital expertise: Combine digital business strategy with AI, developing the skills to drive innovation and organisational change
- Future focused: Explore how cutting-edge technologies can solve complex business challenges
- Real-world learning: Apply your knowledge to live business challenges through hands-on projects with our network of industry partners
What is MSc Digital Business and AI at UEA?
Artificial intelligence is transforming how organisations operate, innovate, and compete. This exciting Master's explores the opportunities and challenges of digital business. You'll combine critical thinking with practical expertise to explore how AI can create value, drive innovation, and shape responsible business decisions.
You'll develop the knowledge and practical skills to lead digital transformation, exploring how organisations can use emerging technologies to improve performance, solve complex challenges, and adapt to an evolving digital landscape.
Through topics including business analytics, digital transformation, process modelling, value creation, digitalisation and risk management, you'll graduate ready to succeed across a wide range of industries.
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Careers
Career Pathways
With an MSc degree in Digital Business and AI, you could develop a career as a:
- Business and AI Strategist: Develop AI-driven business strategies that help organisations innovate, improve performance and create long-term value
- Project Manager: Lead digital and AI projects, coordinating teams to deliver successful technology solutions that meet business goals
- Digital Transformation Consultant: Help organisations adopt emerging technologies, improve processes and deliver successful digital transformation programmes
- Digital Supply Chain Manager: Use digital technologies and data to optimise supply chains, improve efficiency and strengthen business performance
- Software Requirements Specialist: Bridge the gap between business needs and technology by defining requirements that support successful software development
Career Support
Throughout your studies, you'll develop the digital, analytical and leadership skills needed to lead organisational change in an AI-driven world. You'll also have access to UEA's Career Central, offering careers advice, CV and application support, interview preparation, networking opportunities and personalised guidance to help you achieve your career goals.
After the Course
This course prepares you to lead digital transformation across a wide range of industries. Whether you're interested in manufacturing, retail, professional services, media, the creative industries, sport or the public sector, you'll graduate with the digital, analytical and strategic skills to help organisations harness emerging technologies and AI.
If you choose to continue your studies, you'll be well prepared for PhD research. You'll have developed advanced research skills, critically evaluated emerging technologies, and explored the impact of digital business and AI on organisations, providing a strong foundation for doctoral study.
Study and Modules
Structure
You'll explore cutting-edge AI concepts and digital technologies whilst developing your research skills for use in the second semester. You’ll also have options to study digital business transformation, cybersecurity for business, and digital business management.
You can choose between a dissertation, an industry-sponsored project, or a selection of elective modules tailored to your interests and career goals.
A dissertation allows you to demonstrate your academic ability by conducting research that contributes to the fast-changing field of how businesses use the latest software and AI. Through this process, you’ll strengthen your analytical and critical thinking skills, preparing you for further study or the workplace.
You’ll also have the option of doing an industry sponsored project that offers applied business challenges and AI experience. You’ll work with businesses to harness your theoretical knowledge in real-world scenarios, and you’ll acquire highly valuable work experience to help build a professional network and develop the skills necessary to excel in the workplace. If you opt for the industry sponsored project, you’ll work directly with clients, understand their needs, and build digital and AI solutions to help change their business outcomes.
As an alternative to a dissertation or industry-sponsored project, you may choose to deepen your operational and governance skills. You’ll learn how to select AI applications for business challenges, how to navigate ethical and regulatory issues in data use, and master project management methodologies to successfully lead complex digital transformation initiatives from conception to delivery.
You'll learn how to use AI extensively to specify software or code using generative AI to match digital transformation, digitalise supply chains, and apply AI responsibly in business contexts.
Compulsory Modules
Optional A Modules
(Credits: 20)Optional B Modules
(Credits: 40)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll experience a range of teaching approaches including lectures, seminars, labs and tutorials. The teaching on this course is supported by digital platforms where you’ll be able to access all teaching materials such as lecture recordings, annotated lecture slides, interactive digital documents, and access web whiteboards and question and answer websites that have links to your tutors.
You’ll be taught by leading academics who use a variety of teaching methods to support your learning and guide you through assessment. Our academics are highly motivated and are scholarly and research active in digital business and transformation, marketing, business operations, supply chains, business ethics, social media, customer engagement and entrepreneurship.
All modules on this course have independent study. After your time in lectures, labs, seminars or tutorials, you’re expected to use the remaining time to review teaching materials, do research, and prepare coursework ready for submission.
Assessment
Assessment is mainly through coursework assignments, demonstrations, presentations, and in-class tests. In most assignments, you’ll attempt to solve an authentic business problem for a client, developing a portfolio of analytics work. Each assignment will be completed by reflecting on your experience to identify how you could improve your practice. Each assignment includes formative assessment, allowing you to develop your knowledge, practise your skills and receive valuable feedback before your final summative assessment.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in each component).
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, our UEA International Study Centre(opens in a new window) offers a variety of English language programmes which are designed to help you develop the required English skills.
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- UEA International Study Centre
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner UEA International Study Centre. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences (opens in a new window)
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: £15,250
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International Students: £27,000
We estimate living expenses at £1,171 per month.
If you choose to take this course with a placement year, your tuition fees for the first year will be as shown above. An additional fee of £3,500 will apply for the placement year (see our FAQs page for further details).
Further Information on tuition fees can be found here(opens in a new window).
Course Related Costs
Please see additional course fees for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form(opens in a new window).
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk(opens in a new window)
International candidates are also encouraged to access the International Students(opens in a new window) section of our website.