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Business at UEA
Find out more about studying Business at UEA, and browse our other courses.
Find out moreMSc Marketing and Management
Key Details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- September 2026
Other Start Dates
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Why you should choose us
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UEA is ranked top 20 in the UK for Research Quality
UEA is ranked top 20 in the UK for Research QualityCourse Overview
Our dynamic MSc in Marketing and Management is designed for ambitious, forward-thinking individuals ready to step into leadership roles in marketing or management.
The contemporary business landscape demands adaptability and independent thinking, and this Master’s course prepares you for success. It’s ideal if you’re interested in both marketing and management and want to keep your career options open by exploring both in depth. The course is also suited to those running their own business or working in a family enterprise, providing a strong foundation for career advancement.
You don’t need prior academic or professional experience as we introduce key concepts and practices from the ground up. If you already have experience, this degree will help you sharpen your expertise and take your skills to the next level. Over 12 months of intensive study, you’ll explore core theories, concepts, and practical techniques whilst developing the analytical skills and strategic perspective needed for today’s global marketplace. You’ll learn to respond confidently at both operational and strategic levels in fast-moving business environments, and to identify, evaluate, and execute effective marketing and management strategies.
You’ll master the fundamentals of marketing whilst exploring critical themes such as internationalisation, digital transformation, and social responsibility. From analysing markets to crafting compelling strategies and delivering results-driven marketing plans, you’ll gain practical expertise that makes an immediate impact. In management, you’ll sharpen the skills needed to tackle complex business challenges, developing clear communication and confident leadership capabilities. Throughout the course, you’ll explore how integrated marketing and management strategies directly drive growth, cash flow, and profitability.
You’ll graduate with the confidence, capability, and strategic mindset to build an impactful career in marketing, management, or beyond.
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Accreditations
The course is accredited by The Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide.
Study and Modules
Structure
In your first semester, you’ll gain a firm foundation in marketing and key areas of business. You’ll explore marketing theory and examine a range of established and emerging models. From traditional print to digital platforms and evolving channels such as social media, you’ll build practical expertise across the full marketing landscape.
Unlike many Master’s programmes where the third semester is dedicated solely to independent study, our MSc in Marketing and Management offers the opportunity to broaden your expertise through a range of dynamic business modules.
Across all modules, your learning is firmly grounded in the real world. You’ll analyse the strategic marketing plans of established organisations, challenging existing approaches and identifying how strategies could be adapted or improved across different contexts. Case studies take a global perspective, featuring international businesses such as Lenovo, Singapore Airlines, BMW, and Vinted.
This global outlook ensures you graduate ready to excel internationally, whether that means returning home with enhanced expertise, working with international clients, or pursuing a role within a multinational organisation.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 40)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll benefit from research-led, industry-relevant teaching delivered by lecturers, academics, and guest speakers engaged in cutting-edge research and real-world business practice.
Learning takes place through a blend of lectures, seminars, group work, presentations, case analysis, and independent study, delivered both face-to-face and online. The course combines synchronous and asynchronous activities to provide flexibility and depth. Lectures are highly interactive, featuring Q&A sessions, group tasks, learning technologies, live polls, games, and multimedia content.
Seminars give you the opportunity to collaborate on practical tasks designed to enhance engagement, strengthen teamwork, and build communication skills. You might develop a strategic marketing plan or apply the stages of the marketing research process to real business scenarios.
Throughout your studies, the emphasis is not only on applying key marketing and management theories, but on evaluating them critically within a modern, global context.
Assessment
During the course your knowledge is assessed using a broad range of assessment methods. This includes coursework, group projectsand presentations. You’ll be able to submit formative and summative work for assessment, and receive feedback on your work to help you identify areas for improvement and areas of strength.
Careers
Career Pathways
Examples of careers that you could enter include:
- Social Media Manager/Executive
- Sales Manager/Executive
- Business Development manager
- Market Research Analyst
- Product Manager
- Marketing Executive
Discover more on our Careers webpages.
After the Course
You’ll graduate ready to harness the power of marketing and management to drive business success. With the skills and confidence to thrive in both domestic and international organisations, you’ll be prepared for roles across sectors including telecoms, technology, international trade, retail, and more.
Career paths span business-to-business and consumer marketing, within organisations or agencies, giving you the flexibility to shape a career that aligns with your ambitions.
Throughout the course, there is a strong focus on employability, equipping you with the transferable skills required to excel in marketing and general management.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in each component).
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, our UEA International Study Centre offers a variety of English language programmes which are designed to help you develop the required English skills.
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- UEA International Study Centre
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2026/27 are:
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UK Students: £14,500
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International Students: £25,700
We estimate living expenses at £1,171 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.