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Business at UEA
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Find out moreBA (Hons) Marketing and Management with a Year Abroad
Key Details
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- NN5A
- Typical Offer
- ABB
- Contextual Offer
- BBC
- Course Length
- 4 years
- Course Start Date
- September 2027
Other Start Dates
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In the UK for Business and Management, Accounting and Finance, Marketing and PR
Guardian University Guide 2024Course Overview
Why BA Marketing and Management with a Year Abroad at UEA?
Develop advanced marketing expertise while building strong management skills for leadership roles. With a UEA Marketing and Management degree with a Year Abroad, gain international experience that enhances your global outlook and employability.
Why choose UEA
- Marketing & Leadership: Build in-demand marketing skills alongside a strong grounding in management and leadership
- Choose your modules: Choose from a wide range of modules to develop expertise aligned with your passions and career ambitions
- Global experience: Study abroad at a partner institution to gain a global perspective and enhance your employability
What is BA Marketing and Management with a Year Abroad?
Marketing is a fast-moving discipline transformed by digital platforms and changing consumer behaviour. This course explores how organisations design, deliver, and measure effective marketing strategies.
Learning focuses on developing innovative, sustainable campaigns informed by research and industry practice. A year abroad isn’t just a change of scenery; it’s a global stress test for the theories you’ve mastered, applying them to new cultures, consumer behaviours, and business ecosystems.
Norwich Business School offers a friendly, international community with excellent facilities.
Studying abroad challenges you to apply your knowledge globally, build independence, and grow networks valued by employers worldwide.
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Year Abroad
You’ll spend your third year studying at one of our partner universities in Europe, Australasia, North America or Asia. You’ll be able to broaden your perspectives on marketing and management, expand your professional network, and demonstrate your experience and adaptability to potential employers. You’ll return to UEA in the fourth year to finish your degree.
For further details, visit the Study Abroad section of our website.
Accreditations
The BA Marketing and Management is accredited by the Chartered Institute of Marketing (CIM). When you successfully complete this BA degree you should qualify for CIM examination exemptions at Level 4 (first year) and Level 6 (third year).
Careers
Career Pathways
With a BA Marketing and Management with a Year Abroad degree, you could launch a career in:
- Digital marketing executive: Plan, deliver, and analyse data-driven digital campaigns across social media, search, and online platforms
- Marketing and brand manager: Develop brand strategies, manage campaigns, and align marketing activities with organisational goals
- Market research and insights analyst: Use qualitative and quantitative data to understand consumers, inform decisions, and shape effective marketing strategies
- Marketing campaign manager: Lead multi-channel campaigns, track results, and ensure messaging aligns with strategic goals
- Entrepreneur or start-up founder: Apply marketing and management expertise to launch, manage, and grow your own business venture
Career Support
You’ll be supported throughout your time at UEA to gain transferable skills desired by employers. You’ll have access to our professional guidance at our career centre.
Discover more on our Careers webpages.
After the Course
Upon graduation, you’ll be prepared for marketing, management, or communications roles across a wide range of industries.
You may also pursue postgraduate study, such as a master's in marketing, business, or management.
Graduates gain transferable skills for leadership, consultancy, or entrepreneurial opportunities in diverse business environments. You’ll leave with practical experience, professional confidence, and commercial awareness that sets you apart in the job market.
Study and Modules
Structure
Students throughout Norwich Business School’s BA degree programmes complete the same first year, giving you and your fellow students a broad view of business as well as the option to switch to another BA programme within the business school, if you choose. As you enter later years, you’ll have more freedom to choose courses which align with your interests and career goals.
In your core modules, you’ll explore the essentials of modern business. You’ll gain an excellent grounding in not just marketing and management areas, such as principles of marketing and managing organisations, but also in finance and accounting, understanding the business environment, and managing data in a digital world. The first year culminates in the application of this knowledge within an applied business project.
By the end of your first year, you’ll have both a firm foundation from which to explore your chosen subject and a broad understanding of the field of business as a whole.
Compulsory Modules
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Structure
After a first year spent discovering the fundamentals of business, in the second year you’ll focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You’ll also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 40)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Structure
In your third year, you’ll study abroad at one of our partner institutions. The specific subjects you study will differ depending on your host university, but wherever you end up you’ll have the opportunity to learn about business in a different cultural context.
Compulsory Modules
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Structure
In your final year, you’ll study advanced marketing concepts, including consumers, markets, and strategic management. You’ll also have your choice of a variety of optional modules, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
Compulsory Modules
Optional A Modules
(Min Credits: 20, Max Credits: 40)Optional B Modules
(Min Credits: 0, Max Credits: 20)Optional C Modules
(Min Credits: 0, Max Credits: 40)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll learn through a dynamic mix of lectures, seminars, workshops, group projects, and interactive digital activities designed to reflect real business practice.
Teaching is research-led and industry-informed, combining academic expertise with real-world insights from practitioners and guest speakers.
Throughout the course, you’ll be supported to develop independent study skills, teamwork, communication, and professional confidence, alongside strong employability awareness.
Your first year focuses on supporting your transition into university study and building academic confidence. You’ll be introduced to core marketing and management concepts while developing teamwork and communication skills through group work and discussions.
In your second year, you’ll study a combination of compulsory and optional modules, allowing you to shape your academic interests.
Learning becomes increasingly applied, with opportunities to work on real business problems and marketing projects.
During your year abroad, you’ll study at your host university. You’ll be exposed to new instructors, broadening your professional network, and giving you the chance to experience new teaching styles.
The final year of your course includes more optional modules so you can build on knowledge from your second year or pick up additional skills. You’ll be able to have more in-depth conversations with your lecturers about subject content as you’re mastering critical thinking and analysis skills.
Assessment
Assessment uses a balanced mix of coursework, practical projects, presentations, and examinations.
Methods combine theoretical understanding with practical application, reflecting real-world marketing and management practice.
You’ll receive formative and summative feedback throughout each module to support improvement and skill development.
This approach develops critical thinking, creativity, analysis, and professional confidence.
In your first year, assessment focuses on building academic confidence through individual and group coursework, presentations, and introductory examinations. Formative feedback helps you understand expectations before completing summative assessments.
In your second year, assessment becomes more applied, using individual reports, projects, and group presentations while developing a video advert.
Ongoing feedback supports deeper analysis and professional skill development.
During your year abroad, you’ll be assessed by your host university.
Final-year assessment emphasises independent thinking through advanced coursework, projects and dissertation. Constructive feedback supports academic excellence and preparation for graduate careers.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade C or grade 4.
We accept a wide range of English Language qualifications, please see our English Language equivalencies(opens in a new window) page.
- Contextual Offers
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes(opens in a new window).
- Typical UK Entry Requirements
A levels
ABB
Contextual offer: BBC
BTEC
Level 3 Extended Diploma: DDM
Contextual offer: DMM
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers.
Access to HE Diploma
Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
Contextual offer: Pass the Access to HE Diploma with Merit in 30 credits at Level 3 and pass in 15 credits at Level 3.
T levels
Merit.
LIBF Diploma
LIBF Diploma is accepted as equivalent of 1 A Level.
- Further Examples of Typical Entry Requirements
International Baccalaureate
32 points overall
Irish Leaving Certificate
3 subjects at H2, 3 subjects at H3
Scottish Highers
AAABB
Scottish Advanced Highers
BCC
A combination of Advanced Highers and Highers may be acceptable
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- Progression
Once enrolled onto a course at UEA, your progression and continuation (which may include eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade C or grade 4.
We accept a wide range of English Language qualifications, please see our English Language equivalencies(opens in a new window) page.
- Typical International Entry Requirements
A levels
ABB
International Baccalaureate
32 points overall
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students(opens in a new window).
- UEA International Study Centre
If you do not meet the academic and/or English language requirements for direct entry our partner, UEA International Study Centre offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree.
- English Foreign Language
English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offers a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
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- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- Progression
Once enrolled onto a course at UEA, your progression and continuation (which may include eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: £10,050
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International Students: £24,250
We estimate living expenses at £1,171 per month.
Further Information on tuition fees can be found here(opens in a new window).
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships(opens in a new window) for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
How to apply
Apply for this course through the Universities and Colleges Admissions Services (UCAS), using UCAS Hub.
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: