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Find out moreBA (Hons) Marketing and Management (Final Year Entry)
Key Details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- NN5C
- Entry Requirements
- SQA Higher National Diploma (HND), with B in each graded unit
- Course Length
- 1 year
- Course Start Date
- September 2027
Other Start Dates
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Course Overview
Why BA Marketing and Management (Final Year Entry) at UEA?
Marketing and management are central to organisational success in an increasingly global and competitive business environment. Our Marketing and Management degree develops strategic, analytical, and communication skills for careers in marketing, management, and beyond.
Why choose UEA
- Marketing & Leadership: Build in-demand marketing skills alongside a strong grounding in management and leadership
- Choose your modules: Choose from a wide range of modules to develop expertise aligned with your passions and career ambitions
- Tech-driven learning: Engage with live briefs, real business challenges, and industry-informed assessments shaped by the tech revolution
What is BA Marketing and Management?
This one-year course allows you to study six subjects, gaining a high-quality top-up component to your degree. You’ll develop advanced skills in marketing communication planning and management, tailored to diverse career pathways.
You’ll explore contemporary marketing issues, applying your learning to real-world scenarios and hands-on projects. Learning focuses on brand management, marketing campaign planning, market research and Globalisation and People Management.
At Norwich Business School, you’ll learn in a friendly, supportive environment with a diverse international student body.
You’ll develop employability, creativity, and confidence while responding to current business challenges.
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Careers
Career Pathways
With a BA Marketing and Management (Final year entry) degree, you could launch a career in:
- Digital marketing executive: Plan, deliver, and analyse data-driven digital campaigns across social media, search, and online platforms
- Marketing and brand manager: Develop brand strategies, manage campaigns, and align marketing activities with organisational goals
- Market research and insights analyst: Use qualitative and quantitative data to understand consumers, inform decisions, and shape effective marketing strategies
- Marketing campaign manager: Lead multi-channel campaigns, track results, and ensure messaging aligns with strategic goals
- Entrepreneur or start-up founder: Apply marketing and management expertise to launch, manage, and grow your own business venture
Career Support
You’ll be supported throughout your time at UEA to gain transferable skills desired by employers. You’ll have access to our professional guidance at our career centre.
Discover more on our Careers webpages.
After the Course
Upon graduation, you’ll be prepared for marketing, management, or communications roles across a wide range of industries.
You may also pursue postgraduate study, such as a master's in marketing, business, or management.
Graduates gain transferable skills for leadership, consultancy, or entrepreneurial opportunities in diverse business environments.
You’ll leave with practical experience, professional confidence, and commercial awareness that sets you apart in the job market.
Study and Modules
Structure
On this course, you’ll study marketing communications and research, learn strategies for management and brand management, and delve into topics such as the effects of globalisation on management and fair and responsible business competition.
In your first semester, you’ll explore the essentials of modern marketing and management across three fascinating core modules, starting with marketing communications, strategy and market research. You'll explore campaign development, data analysis and strategic development, giving you a focused but holistic view of the marketing function in business while also preparing you for a range of careers in marketing and management.
During semester two you'll explore the importance of strategic brand management, alongside the impact of globalisation on people management and fair and responsible methods of business competition and trading. Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage. Many of our marketing academics have considerable industry-focused experience and know exactly how to advise you when it comes to securing that first graduate role, Master's or new business venture.
Compulsory Modules
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll learn through a dynamic mix of lectures, seminars, workshops, group projects, and interactive digital activities designed to reflect real business practice.
Teaching is research-led and industry-informed, combining academic expertise with real-world insights from practitioners and guest speakers.
Throughout the course, you’ll be supported to develop independent study skills, teamwork, communication, and professional confidence, alongside strong employability awareness.
Guest speakers, Employability Week, and Professional Skills Week help you explore career pathways, build networks, and develop workplace-ready skills.
Assessment
Assessments might include (but are not limited to) group presentations, individual reports, essays, and video development. Our assessments aim to combine theoretical understanding with practical application. You’ll receive formative feedback throughout each module to help you enhance summative assessment performance.
As a result, you'll have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity.
All assessments are commonly weighted according to the course level.
Entry Requirements
- This course is open to
International fee-paying students. The entry point is in September each year.
- Typical International Entry Requirements
SQA Higher National Diploma (HND), with B in each graded unit from one of the following courses:
Business
Business with IT
Business with Marketing- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study.
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- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: N/A
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International Students: £26,000
We estimate living expenses at £1,171 per month.
Further Information on tuition fees can be found here(opens in a new window).
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships(opens in a new window) for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
Apply for this course through the Universities and Colleges Admissions Services (UCAS), using UCAS Hub.
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: