BA (Hons) Digital Media (Final Year Entry)
Key details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- W200
- Entry Requirements
- 2 or 3 Year Junior Diploma (Zhuanke) from China at 70% in a relevant subject
- Course Length
- 1 year
- Course Start Date
- September 2027
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Course Overview
Why BA Digital Media (Final Year Entry) at UEA?
UEA is one of the UK’s pioneers in teaching film, television, and media studies. Our alumni range from industry leaders like Adrian Wootton, Chief Executive of Film London, to up-and-coming filmmakers.
why choose uea
- Career-ready: Develop skills in analysing media audiences, AI and global business environments, together with digital media content creation and management
- Excellent facilities: Create your own projects in our world-class media facilities
- Creative city: Study in a safe, historic city with a thriving creative sector, including Norwich Film Festival
What is BA Digital Media (Final Year Entry)?
This intensive, one-year, final year entry course is designed for students with advanced diplomas in media, design, arts, humanities, or related areas.
You’ll explore digital storytelling and how traditional forms are being transformed by new media. You’ll learn to create film, video, and social media content that connects with future audiences.
Half of the course focuses on hands-on media production and content creation. You’ll use broadcast-standard TV studios, professional cameras, and post-production suites to bring your creative ideas to life. You’ll also analyse audiences, explore how AI is reshaping media industries, and build skills for careers in corporate, branding, and digital business communications. Weekly two-hour language classes will help strengthen your communication and English skills.
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Careers
Career Pathways
With a BA Digital Media degree, you could launch a career as a:
- Social Media Manager: Create content strategies that connect with users and grow online audiences
- Digital Content Creator: Produce video, social media, and digital storytelling content for brands or platforms
- PR and Communications Officer: Build brand reputation through digital storytelling and strategic communication
- Platform Content Strategist: Use audience insight, machine learning, and AI awareness to shape platform content strategies
- Film and Video Producer: Create documentary, fiction, commercial, or branded video content across formats
Career Support
Throughout your degree you'll be supported by UEA’s Career Central, with a wide range of resources to help you to shape your profile for success after university. You’ll also benefit from industry speakers, alumni panels, mentoring, AI literacy sessions, and career confidence support. Our annual Industry Week gives you the chance to meet industry leaders, work with careers specialists, and build new skills for life after your degree.
After the Course
This course is designed to launch your career across the media industries. Your skills and knowledge will prepare you to work with digital content creation companies—large or small—streaming platforms, or social media firms. You might be producing content yourself or shaping strategies to maximise its reach and impact. Alternatively, you may pursue related careers in digital marketing, luxury branding, or PR for fashion and other high-end brands.
Many of our graduates go on to postgraduate study. At UEA, you could deepen your expertise with MA Digital Media and Global Communication, focus on production with MA Film & Television Production, or pivot to marketing through one of our degrees at Norwich Business School. You’ll also be well equipped to apply for Master's programmes at other top UK and international universities, with support and guidance to help you achieve your goals.
Study and Modules
Structure
This course takes place over two semesters. In the first semester, you’ll gain essential knowledge to navigate the contemporary media industries. You’ll learn how to engage effectively with audiences and understand both the potential and pitfalls of Artificial Intelligence (AI). You’ll also develop the skills to communicate confidently in a range of global business settings. These communication skills are vital if you’re interested in entering careers in PR for international or luxury brands, for instance.
In the second semester, you’ll put that knowledge into practice, advancing your creative and production abilities. You’ll hone your craft in both traditional video and film production, as well as in digital media content creation. By the end of the course, you’ll be a confident storyteller across film, video, and digital platforms—able to tailor content for the audiences you or your business aim to reach.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll study within our School of Media, Language and Communication Studies, benefiting from its wide-ranging expertise and state-of-the-art facilities. Your teaching team will include both leading academics and industry professionals—each committed to helping you succeed in the media world.
Our BLOC media facilities will support your creative work in digital media and video production. You’ll use them during classes and can also book audio, video, and lighting equipment to bring your own projects to life. These include the first ever purpose-built TV Studio on a UK university campus, high-end professional cameras and sound recording equipment, and dedicated editing suites equipped with Macs (including Mac Studios) for post-production.
Throughout the course, you'll attend weekly two-hour English language classes to strengthen your communication skills. Upon successful completion, you'll receive a UEA-endorsed certificate to demonstrate your language proficiency to future employers.
Assessment
This course has no written exams. Instead, you’ll be assessed through coursework portfolios that include reflective, analytical, and creative work. You might produce a case study on a key issue in digital media, alongside reflections on your own media consumption habits. You’ll create short films or digital storytelling projects, with commentary on your creative process.
You’ll also develop presentation skills, boosting your confidence in intercultural communication and professional settings. By graduation, you’ll have a portfolio that tackles current issues in digital media and showcases your creative work—a compelling calling card for future employers.
Entry Requirements
- This course is open to
International fee-paying students. The entry point is in September each year.
- Typical International Entry Requirements
2 or 3 Year Junior Diploma (Zhuanke) from China at 70% in a relevant subject, plus IELTS 6.0 overall with 5.5 in each component.
The qualification must be completed within three years before the course start date. Self-study is accepted if completed within this period.
Relevant Subjects include:
- Art, Design, and Fashion
- Film, Media, and Journalism
- Drama, Dance, Music, and Performance
- Language, Communications, and Literature
We also accept the following SQA Higher National Diploma (HND) courses, with a B in each graded unit, alongside IELTS 6.0 overall with 5.5 in each component
- Art and Design
- Fashion Business
- Fashion Design and Manufacture
- Media and Communication
- Visual Communication
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
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- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
- International Students: £23,100
We estimate living expenses at £1,171 per month.
Further Information on tuition fees can be found here(opens in a new window).
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships(opens in a new window) for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: