BA (Hons) Digital Media (Final Year Entry)
Key Details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- W200
- Entry Requirements
- 2.5, 3. or 5 Year Junior Diploma (Zhuanke) from China at 70% in a relevant subject
- Course Length
- 1 year
- Course Start Date
- September 2026
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Why you should choose us
Course Overview
Are you looking to build a career in social media management, digital content creation, or the global media industry? Do you hold an advanced diploma or equivalent qualification? If so, our BA Digital Media (Final Year Entry) programme could be the ideal course for you.
UEA was one of the UK’s pioneers in teaching film, television, and media studies. We’re based in Norwich, a city that is part of UNESCO's global Creative Cities network and often referred to as the “City of Stories.” We’ve played a key role in shaping the UK’s media industry—our alumni include the Chief Executive of Film London, as well as up-and-coming filmmakers, some of whom showcase their work at Norwich Film Festival, one of Europe's leading short film festivals.
Today, we’re at the cutting edge of digital storytelling, exploring how traditional forms are being transformed by new media. There’s no better place to study the practical art of creating film, video, and social media content. Half of the modules on this course immerse you in hands-on media production and content creation. Industry professionals will help nurture your creative talents. You’ll work in our outstanding BLOC media facilities, including a broadcast-standard TV studio. Our Media Suite, equipped with high-spec iMacs, supports your post-production work, while access to high-quality film cameras allows you to bring your creative visions to life. You’ll also be able to use these facilities outside of class time to develop personal projects or work on commissions from local clients.
You’ll gain key insights into the digital media landscape, including how to analyse audiences and create content that connects with them. You'll explore the impact of AI on media, and how algorithms and machine learning help deliver content to new users. A focus on global business culture prepares you to apply your media skills in the corporate world, if you choose to. You’ll also strengthen your communication and English skills through weekly two-hour language classes.
Upon graduation, you'll be ready for a range of roles across the global media and creative industries. You might become a digital content creator or apply your skills in brand strategy, PR, or marketing. Whatever path you choose, your versatile skill set will help you stand out in a competitive job market.
Study and Modules
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Employability
After the Course
This course is designed to launch your career across the media industries. Your skills and knowledge will prepare you to work with digital content creation companies—large or small—streaming platforms, or social media firms. You might be producing content yourself or shaping strategies to maximise its reach and impact. Alternatively, you may pursue related careers in digital marketing, luxury branding, or PR for fashion and other high-end brands.
Many of our graduates go on to postgraduate study. At UEA, you could deepen your expertise with the MA Digital Media and Global Communication, focus on production with the MA Film & Television Production, or pivot to marketing through one of our degrees at Norwich Business School. You’ll also be well equipped to apply for Master's programmes at other top UK and international universities, with support and guidance to help you achieve your goals.
Careers
Examples of careers that you could enter include:
- Social Media Management
- Management roles with streaming platforms or social media firms
- Digital content creation
- Content strategist
- PR for fashion and luxury brands
Discover more on our Careers webpages.
Entry Requirements
- This course is open to
International fee-paying students. The entry point is in September each year.
- Typical International Entry Requirements
2.5, 3, or 5 Year Junior Diploma (Zhuanke) from China at 70% in a relevant subject, plus IELTS 6.0 overall with 5.5 in each component.
The qualification must be completed within three years before the course start date. Self-study is accepted if completed within this period.
Relevant Subjects include:
- Art, Design, and Fashion
- Film, Media, and Journalism
- Drama, Dance, Music, and Performance
- Language, Communications, and Literature
We also accept the following SQA Higher National Diploma (HND) courses, with a B in each graded unit, alongside IELTS 6.0 overall with 5.5 in each component
- Art and Design
- Fashion Business
- Fashion Design and Manufacture
- Media and Communication
- Visual Communication
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
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- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2026/27 are:
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International Students: £22,000
We estimate living expenses at £1,136 per month.
We are delighted to be able to offer this course at a slightly lower fee than our other Final Year Entry Business courses. This is because we are able to offer in-house English language support and training for this course in the Department of Language and Communication Studies
Course Related Costs
Please see Additional Course Fees for details of other course-related costs.
How to Apply
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: