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Business at UEA
Find out more about studying Business at UEA, and browse our other courses.
Find out moreBA (Hons) Digital Marketing and Strategy
Key details
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- N2N1
- Typical Offer
- ABB
- Contextual Offer
- BBC
- Course Length
- 3 years
- Course Start Date
- September 2025
Other Start Dates
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Other Start Dates
Course Overview
Our BA Digital Marketing and Strategy course is driven by the need to equip individuals with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of current marketing roles. With the rise of the Internet, social media, and other digital platforms, having a strong online presence has become crucial for businesses. Digital marketing encompasses various strategies, such as search engine optimisation (SEO), social media marketing, content marketing, email marketing, and more.
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Careers
Career Pathways
Examples of careers that you could enter include:
- SEO specialist
- Email marketing specialist
- Social media manager
- Content manager
- Digital marketing manager
- Content strategist
Discover more on our Careers webpages.
After the Course
Our BA Digital Marketing and Strategy degree is the ideal stepping stone if you aspire to a career in digital marketing, market research & social media, or even to start your own marketing consultancy.
You could go on to work as a marketing/digital marketing executive or manager in a large or multinational company. Alternatively, you could work as a brand manager, relationship manager, campaign or events manager.
Our BA Digital Marketing & Strategy graduates can expect to leave their studies with an extensive knowledge of the very fundamentals of the industry that can enable students to develop their career in a variety of different roles.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies(opens in a new window) page.
- Contextual Offers
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes(opens in a new window).
- Typical UK Entry Requirements
A levels
ABB
Contextual offer: BBC
General Studies A Level is not accepted.
BTEC
Level 3 Extended Diploma: DDM
Contextual offer: DMM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Contextual Offer: DD plus C at A level.
Extended Certificate: D plus BB at A level.
Contextual Offer: D plus BC at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers.
Access to HE Diploma
Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
T levels
Obtain an overall Pass including a B in the core of the T Level and a Distinction in the Occupational Specialism.
Acceptable subjects: Digital Business Services, Digital Support Services, Science, Accounting, Finance, Legal Services and Management and Administration.
LIBF Diploma
LIBF Diploma is accepted as equivalent of 1 A Level.
- Further Examples of Typical Entry Requirements
International Baccalaureate
32 points overall
Irish Leaving Certificate
3 subjects at H2, 3 subjects at H3
Scottish Highers
AAABB
Scottish Advanced Highers
BCC A combination of Advanced Highers and Highers may be acceptable
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies(opens in a new window) page.
- Typical International Entry Requirements
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students(opens in a new window).
A levels
ABB
General Studies A Level is not accepted.BTEC
Level 3 Extended Diploma: DDM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Extended Certificate: D plus BB at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers
International Baccalaureate
32 points overall
- INTO UEA
If you do not meet the academic and/or English language requirements for direct entry our partner, INTO UEA offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study.
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- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
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Fees and Funding
Tuition Fees
View our information for Tuition Fees(opens in a new window).
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships(opens in a new window) for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees(opens in a new window) for details of course-related costs.
How to Apply
Apply for this course through the Universities and Colleges Admissions Services (UCAS), using UCAS Hub.
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: