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Languages and Communication Studies at UEA
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Find out moreBA (Hons) Global Communication with Business Management (Final Year Entry)
Key Details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- Q9NI
- Entry Requirements
- SQA Higher National Diploma (HND), with B in each graded unit
- Course Length
- 1 year
- Course Start Date
- September 2027
Other Course Options
Other Start Dates
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Course Overview
Why Global Communication with Business Management at UEA?
This course combines intercultural communication, global media, and business management. If you’re interested in how communication works across cultures and how global businesses operate, this course is for you.
Why choose UEA
- Communicate. Connect. Grow: Strengthen your communication skills while discovering what truly matters to you. Connect better. Communicate better. Become better
- Unlock the power of culture: Understand how values, behaviours and identity shape business success. Learn to navigate them with confidence
- Think globally: Learn through real‑world challenges that sharpen your intercultural insight and impact
What is BA Global Communication with Business Management?
This global communication course will help shape you as future intercultural global leader. Learn how to communicate effectively across cultural and linguistic boundaries, developing strong intercultural communication skills.
You'll build a solid grounding in business, marketing, and management, gaining practical organisational and analytical abilities.
You'll develop through practical opportunities
project management, leadership, and interpersonal skills through both taught modules and community engagement. Optional language learning further strengthens students’ linguistic competence and global awareness.
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Careers
Career Pathways
With a BA in Global Communication with Business Management, you could follow such careers as:
- Marketing and communications officer: The course equips you with a strong understanding of marketing, communication strategy, and global business practices, making you well‑prepared for roles that require crafting messages for diverse audiences
- Public Relations (PR) and Media Relations roles: Because you study media, online communication, and global media systems, you develop the skills needed to manage public messaging, media relations, and organisational reputation
- Social media manager / social media Executive: This degree gives you a strong foundation in online media, journalism, social media, and digital communication, all of which are core to social media management roles
- Community manager for global brands: Community managers need to understand cultural nuance, online group dynamics, and global audience behaviour, all of which are strengthened by the programme’s emphasis on intercultural interaction and communication barriers
- HR business partner / employee engagement officer: Understanding how global businesses manage workforces with differing languages, values, and practices directly aligns with relationship‑centred roles in HR
Career Support
Throughout your degree you'll be supported by UEA’s Careers Central, with a wide range of resources to help you to shape your profile for success after university. Within the School of Media, Language and Communication Studies, we'll also look to support your career development with an extensive programme of industry speakers,
Alumni panels, mentoring, short courses on AI literacy and career confidence, and assessments designed to help you reflect on your own skills development. Our annual Industry Week in spring brings together the opportunity to immerse yourself in a range of events, working with leaders in industry, specialists in career guidance, and the opportunity to learn new skills to help you succeed in your journey after your degree.
After the Course
With this degree, you’ll be equipped to enter a whole host of career sectors, both in the UK and abroad. These include tourism, hospitality and leisure, human resources, marketing, sales, business, international banking, media, the civil service, local government and administration, teaching and education, international trade and business, journalism, arts administration, relationship management and customer services.
Alternatively, you could continue your studies with a Master’s degree such as our MA in Global Intercultural Communication or MA in Applied Translation Studies, or an MBA. To get your career off to the best start, our Careers Service run an annual Arts and Humanities events programme. This includes alumni-led presentations and workshops across a range of sectors, including charities, politics and government, writing and communications, and museums and heritage.
Study and Modules
Structure
In your first semester, you’ll study intercultural business communication. Businesses encounter challenges when they expand globally. You’ll learn how they successfully navigate cultural sensitivities and manage diverse workforces and build strategies to support this kind of positive development.
Alongside this, you’ll gain an essential command of contemporary marketing strategies. Today, businesses have more ways of reaching their customers than ever before. You’ll master these techniques across traditional and social media.
Finally, you’ll take your understanding of digital media to the next level with a module that focuses on how we tell contemporary stories via digital platforms. You’ll master creative content generation in contexts such as branching games, narratives, or social media. This digital media module complements and enhances your learning in business communication, equipping you with strategic insight and practical content generation techniques.
In your second semester, you’ll focus on developing yourself as a leader in communications. What qualities make the business leaders you admire exceptional communicators? What characterises their communication style? By reflecting on the traits of successful communicators, you’ll apply these insights to develop and refine your own unique communication leadership style.
You’ll also develop your understanding of business management through a focus on brand strategy. Management of brands across global boundaries is key to successful business growth and expansion. These insights will empower you to support corporate strategy or even set up your own business.
Finally, you’ll build a thorough understanding of the implications of perhaps the biggest issue facing us in tech: the potential and risks of AI. You’ll learn to think critically about the power of AI, machine learning, and algorithmic methods used to serve content to consumers. This understanding of cutting-edge technology and its implications is a key factor that will position you as a leader in the business, communication, and media fields.
Compulsory Modules
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You’ll be taught in a mixture of smaller group seminars and larger lectures. Lectures will sometimes feature leading guest speakers from the media, brand and corporate sectors, including Norwich City Football Club and Aviva, a multinational insurance company which was founded in Norwich. Lectures will provide you with larger frameworks for understanding, while seminars will allow you to explore how these theories apply to real-world examples. In seminars, you'll engage in small group discussions in culturally diverse spaces, where you'll also improve your communication skills in English. You’ll work both independently and occasionally in groups with your peers. The theories and practical examples you study are designed to attune you to both global and local contexts.
Assessment
Your course has no written exams. Instead, assessments are often hands-on, authentic, and real-world oriented, giving you a flavour of the demands of key tasks in the workplace.
You might find yourself pitching a brand relaunch strategy to an imaginary business in a live presentation. Or you might prepare a report on a leader's communication style and then write reflectively on how you’ll absorb techniques from that style into your own.
You may also undertake practical research projects, learning how to conduct surveys and analyse their findings. You’ll mostly be assessed individually. However, as teamwork is one of the top skills valued by global employers, you’ll also occasionally be assessed by your work in groups.
Entry Requirements
- This course is open to
International fee-paying students. The entry point is in September each year.
- Typical International Entry Requirements
We accept the following SQA Higher National Diploma (HND) courses, with a B in each graded unit, alongside IELTS 6.0 overall with 5.5 in each component:
Business
Business with Accounting
Business with HRM
Business with IT
Business with Marketing
Financial Services
Travel and Tourism
Global Trade and Business- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
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- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: N/a
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International Students: £23,100
We estimate living expenses at £1,171 per month.
Further Information on tuition fees can be found here(opens in a new window).
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships(opens in a new window) for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
Apply for this course through the Universities and Colleges Admissions Services (UCAS), using UCAS Hub.
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: