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Languages and Communication Studies at UEA
Find out more about studying Languages and Communication Studies at UEA, and browse our other courses.
Find out moreMA Digital Media Practice
Key details
- Attendance
- Full Time
- Award
- Degree of Master of Arts
- Course Length
- 1 year
- Course Start Date
- September 2027
Other Start Dates
Gain a competitive edge with a placement year
This course is also available with an integrated placement year, giving you the opportunity to gain valuable UK industry experience alongside your master's degree
Other Start Dates
Top 20
UEA is ranked top 20 in the UK for Research Quality
UEA is ranked top 20 in the UK for Research QualityCourse Overview
Why MA Digital Media Practice at UEA?
Want to create content that stands out and makes an impact? Develop the creative, technical and professional expertise to tell compelling digital stories.
Why choose UEA
- Creative reputation: Join UEA’s internationally recognised creative community, learn from experienced media practitioners, writers and academics
- Industry connections: Make the most of Norwich’s thriving creative scene, and connect with businesses, festivals and cultural organisations
- Strategic insight: Broaden your expertise with modules from Norwich Business School, combine creative thinking with strategic skills
What is MA Digital Media Practice?
In an increasingly AI-driven digital media landscape, more content is competing for attention than ever before. Yet compelling, original storytelling still has the power to cut through and connect with audiences.
On this course, you'll combine creative storytelling with professional production skills, using our Media Suite and Television Studio to develop a portfolio of original digital content. Norwich, UNESCO City of Literature and a City of Stories, will become your creative laboratory, offering opportunities for industry collaboration and placements.
You'll also develop the critical judgement to use AI thoughtfully, responsibly and effectively. Together, these creative, technical and critical skills will prepare you to navigate a rapidly evolving digital media industry and build a career on your own terms.
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Careers
Career Pathways
With a MA in Digital Media Practice, you could launch a career as a:
- Digital Content Creator: Producing engaging multimedia content for brands, organisations, agencies and online audiences
- Social Media Manager: Developing content strategies, growing online communities and driving audience engagement across digital platforms
- Digital Media Producer: Planning and delivering digital media projects, from initial concept through to production and distribution
- Digital Marketing Executive: Creating compelling campaigns and digital communications for businesses, charities and public sector organisations
- Creative Project Coordinator: Managing collaborative media projects, bringing together creative teams, ideas and organisational goals
Career Support
You'll build professional experience through employer-set live briefs, guest speakers, placement opportunities, and collaborative projects. Our flagship Industry Week gives you concrete opportunities to connect directly with employers, alumni, and creative professionals. Support from our award-winning Careers Service, networking opportunities, and guidance on your portfolio development will strengthen your professional profile. These experiences will help you build the skills, confidence, and connections necessary for a successful career in digital media practice.
After the Course
Graduating with a portfolio of original digital media projects and real-world production experience, you'll be ready to make an impact in today's digital landscape. You'll combine creative storytelling, professional production skills, strategic insight, and the ability to use AI thoughtfully and reflectively. Whether you join a major organisation, launch your own venture, or continue into further study, you'll have the skills and confidence to succeed.
Study and Modules
Structure
The course's compulsory taught modules provide the foundations you'll need to succeed as a digital media content practitioner.
You'll learn how storytelling is being transformed by digital media. Digital stories are becoming increasingly interactive and platform-specific. New native digital media storytelling forms are emerging, such as short, vertically-shot micro-dramas from Asia. And yet many of the essential principles of storytelling remain unchanged. You'll develop your own voice as a digital storyteller, while learning how to craft compelling stories for digital media environments.
You'll also develop professional digital media production skills and learn how to position content within the increasingly competitive digital marketplace. Working with UEA's Media Suite and Television Studio, you'll build the technical, creative and production expertise needed to engage contemporary global audiences.
A distinctive feature of the course is its focus on the opportunities and challenges for the media industries created by AI. While AI is clearly a powerful creative tool, audiences and organisations continue to value originality and authentic storytelling. You'll develop the critical understanding needed to engage with AI as a thoughtful and responsible media professional.
Optional modules enable you to place your creative practice into a broader strategic context. Modules with our Norwich Business School enable you to develop as a social media and digital business strategist. Options to study audiences in depth equip you with tools of audience research and evaluation, ensuring your content reaches its intended markets. You can study the wider context of digital media and its transformational impact on society. Or you can embed a short-term placement alongside your studies in order to translate what you're learning into real-world experience.
Your dissertation enables you to bring together the creative, technical and strategic skills from across the programme. This can be a piece of traditional academic research, but on this course, it would more usually be an extended piece of creative digital media practice such as film, video or other digital media content. Alongside, you might produce a report that places your content into a wider strategic and professional deployment context. This is your chance to build a substantial body of creative and reflective work for your portfolio. It will showcase to employers the development of your voice, your technical skills, and your professional competencies.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 20)Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning, and Assessment
Teaching and Learning
You'll be part of our vibrant and interdisciplinary School of Media, Language and Communication Studies. Teaching combines workshops, seminars, practical production activities and independent study. You'll benefit from exceptional teaching, cutting-edge facilities and expertise spanning digital media, storytelling and professional practice.
Your lecturers include experienced media professionals with deep industry insight, alongside leading scholars in film, media and communication. If you choose modules through Norwich Business School, you'll gain additional perspectives from a dynamic blend of academic and industry-focused teaching.
Our state-of-the-art media facilities will support both your technical development and creative ambitions. You'll have access to our Media Suite, equipped with a digitisation lab, podcasting facilities, and editing suites. Our cloud-networked computers run Adobe Creative Cloud, AVID Media Composer, and DaVinci Resolve. Audio, video and lighting equipment can be borrowed to support your projects, while our dedicated technical staff help bring your creative vision to life.
Throughout the course, you'll benefit from visiting speakers, industry events and opportunities to connect with employers and creative professionals. These experiences provide insight into contemporary media practice while helping you build valuable professional networks.
Assessment
Assessment is designed to help you build your professional portfolio as a digital media practitioner. You'll create digital content for online platforms, showcasing the development of your distinctive creative voice.
You'll also reflect critically on your work, placing it within the wider context of contemporary digital media practice.
Regular feedback throughout the course will support your academic, creative, and professional development.
Your final project enables you to bring together storytelling, content creation, audience awareness and thoughtful engagement with AI in a substantial piece of independent work.
Entry Requirements
- This course is open to
This course is open to UK and International applicants. The annual intake for this course is in January each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area
- Additional Entry Requirements
If you have alternative qualifications that have not been mentioned above then please contact the university directly for further information.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
This course is open to UK and International applicants. The annual intake for this course is in January each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2 or equivalent
Degree Subject
Any subject area
- Additional Entry Requirements
If you have alternative qualifications that have not been mentioned above then please contact the university directly for further information.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.0 overall (minimum 5.5 in each component)
Test dates should be within 2 years of the course start date.
We also accept a number of other English language tests. Review our English Language Equivalencies(opens in a new window) for a list of qualifications that we may accept to meet this requirement.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offer a variety of English language programmes which are designed to help you develop the required English skills.
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- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
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Fees and Funding
Tuition fees for the Academic Year 2027/28 are:
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UK Students: £11,750
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International Students: £25,000
We estimate living expenses at £1,171 per month.
Further Information on tuition fees can be found here(opens in a new window).
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships(opens in a new window); please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see additional course fees(opens in a new window) for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form(opens in a new window).
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk(opens in a new window)
International candidates are also encouraged to access the International Students(opens in a new window) section of our website.