BA MEDIA STUDIES
BA MEDIA STUDIES
Our everyday lives are mediated. Connecting with friends, travelling, shopping, and consuming entertainment are increasingly done through media technologies. By studying who owns these technologies, and what it is like to work in the media industries, you can better understand your place in this increasingly digitized world. On this course you will be equipped with cultural theories associated with people and their relationships to media and power. This course has flexibility, so that you also get the chance to use media creatively and for your own empowerment.
This degree programme offers a great deal of choice in what you study. In the core modules you’ll explore media representation, broadcasting, the history of media, the media industries, and concepts to help you theorise media and culture, including the digital. You’ll also develop social research skills and learn how to analyse TV and online media. As you progress, you’ll build on that core foundation of skills and knowledge with optional modules. You’ll choose from topics such as gender and promotional culture, animation, journalism, American music, public opinion, digital politics, magazines, Asian cinema, and much more besides. You could even choose to study a foreign language or apply to spend a semester studying abroad.
About
In this degree you’ll work with leading scholars and creative practitioners to explore a global range of media industries and texts. You’ll master the current debates in the discipline, whilst developing the skills to produce your own media content.
You’ll explore histories and theories of media, covering a diverse range of audio-visual, print and digital communications, and examining their social and aesthetic significance. Meanwhile, in your creative practice work you’ll have the opportunity to gain skills in filmmaking, magazine publishing, radio and podcast production, creating promotional materials and digital media production. You’ll also have the chance to gain real-world experience and build industry contacts with an internship. Past students have undertaken placements at local radio stations, television production companies, and the East Anglian Film Archive.
In your first year you’ll become familiar with the key approaches and debates in media studies. In your second and third years you’ll take more specialist modules, focusing on creative media and industries, and adaptation. You’ll also have the opportunity to undertake creative practice work and take optional modules in topics such as media adaptation, popular music, the magazine industry, promotional culture, celebrity, or audiences. There are opportunities to engage with video, radio, sound-based media, television studio work, and digital media.
By the end of the degree you will have the intellectual and practical skills to either enter a job in the media or go on to postgraduate study.

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Important Information
Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.Placement Year and Study Abroad
You’ll have the option to add an international dimension to your studies by applying to spend a semester studying abroad in your second year. For further details, visit the Study Abroad section of our website.

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After the Course
You’ll graduate with the skills required to find work in the creative industries, both in the UK and elsewhere in the world. You could enter broadcasting, social media, public relations or a content agency. Alternatively, you could continue your academic passion with postgraduate study at UEA.
Career destinations
Examples of careers you could enter include:
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Social media
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Publicity officers
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Radio
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Television production
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Journalism
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Publishing (books, magazines, newspapers)

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Assessment for Year 1
You’ll be assessed in individual and group assessment modes from essays and exams to presentations and discussions. Your progress in some theoretical modules will be assessed through creative practice. For example, you might be required to produce an advertising campaign to explore how different groups of people are represented in the media. All of these assessments help strengthen your critical thinking and give you skills that are attractive to future employers.
Assessment for Year 2
You’ll be assessed in individual and group assessment modes from essays and exams to presentations and discussions. Your progress in some theoretical modules will be assessed through creative practice. For example, you might be required to produce an advertising campaign to explore how different groups of people are represented in the media. All of these assessments help strengthen your critical thinking and give you skills that are attractive to future employers.
Beginners' Language Modules
You can select from a wide range of language modules. For more information, and for a full list of available module options, please visit our Language Options page.
Assessment for Year 3
You’ll be assessed in individual and group assessment modes from essays and exams to presentations and discussions. Your progress in some theoretical modules will be assessed through creative practice. For example, you might be required to produce an advertising campaign to explore how different groups of people are represented in the media. All of these assessments help strengthen your critical thinking and give you skills that are attractive to future employers.
Assessment for Year 1
You’ll be assessed in individual and group assessment modes from essays and exams to presentations and discussions. Your progress in some theoretical modules will be assessed through creative practice. For example, you might be required to produce an advertising campaign to explore how different groups of people are represented in the media. All of these assessments help strengthen your critical thinking and give you skills that are attractive to future employers.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring and review of modules. Where this activity leads to significant change to a programme and modules, the University will endeavour to consult with affected students. The University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. Availability of optional modules may be restricted owing to timetabling, lack of demand, or limited places. Where this is the case, you will be asked to make alternative module choices and you will be supported during this process.Students will take 120 credits (6 modules) across year 2. 60 credits in semester 1 and 60 credits in semester 2. Students wishing to enrol on the 60-credit Film and Television Studies semester abroad module AMAM5037B in the spring must first seek approval from the Study Abroad Office and Internationalisation Director.
Assessment for Year 2
You’ll be assessed in individual and group assessment modes from essays and exams to presentations and discussions. Your progress in some theoretical modules will be assessed through creative practice. For example, you might be required to produce an advertising campaign to explore how different groups of people are represented in the media. All of these assessments help strengthen your critical thinking and give you skills that are attractive to future employers.
Beginners' Language Modules
You can select from a wide range of language modules. For more information, and for a full list of available module options, please visit our Language Options page.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring and review of modules. Where this activity leads to significant change to a programme and modules, the University will endeavour to consult with affected students. The University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. Availability of optional modules may be restricted owing to timetabling, lack of demand, or limited places. Where this is the case, you will be asked to make alternative module choices and you will be supported during this process.Students will take 120 credits (4 modules) across year 3. 60 credits in semester 1 and 60 credits in semester 2. Students to take ONE dissertation module.
Assessment for Year 3
You’ll be assessed in individual and group assessment modes from essays and exams to presentations and discussions. Your progress in some theoretical modules will be assessed through creative practice. For example, you might be required to produce an advertising campaign to explore how different groups of people are represented in the media. All of these assessments help strengthen your critical thinking and give you skills that are attractive to future employers.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring and review of modules. Where this activity leads to significant change to a programme and modules, the University will endeavour to consult with affected students. The University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. Availability of optional modules may be restricted owing to timetabling, lack of demand, or limited places. Where this is the case, you will be asked to make alternative module choices and you will be supported during this process.Entry Requirements
A Levels
BBB or ABC or BBC with an A in the Extended ProjectT Levels
No acceptable pathways for 2022 entryBTEC
DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business AdministrationScottish highers
AABBBScottish highers advanced
CCCIrish leaving certificate
2 subjects at H2, 4 subjects at H3Access course
Access to Humanities & Social Sciences pathway. Pass the Access to HE Diploma with Merit in 45 credits at Level 3European Baccalaureate
70%International Baccalaureate
31 PointsGCSE offer
You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.
Additional entry requirements
If you do not meet the academic requirements for direct entry, you may be interested in one of our Foundation Year programmes.
INTO UNIVERSITY OF EAST ANGLIA
If you do not meet the academic and/or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:
- International Foundation in Humanities and Law
- International Foundation in Business, Economics, Society and Culture
Alternative Entry Requirements
UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.
Important note
Once enrolled onto your course at UEA, your progression and continuation (which may include your eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.
Students for whom english is a foreign language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
- IELTS: 6.0 overall (minimum 5.5 in all components)
- IELTS: 6.5 overall (minimum 6.0 in all components) for year 2 entry
We also accept a number of other English language tests. Please click here to see our full list.
INTO University of East Anglia
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
Interviews
Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a time.
Gap year
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
Intakes
This course is open to UK and International applicants. The annual intake is in September each year.

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Fees and Funding
Tuition Fees
See our Tuition Fees page for further information.
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds.
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course related costs
View our information about Additional Course Fees.

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How to Apply
Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.
UCAS Apply is an online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The application allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it is sent to UCAS so that they can process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.

The Rise of Rural Cinema

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