Consumer Brand Behaviour Consumer Brand Behaviour

Module Organiser: Peter Schmidt-Hansen


A hands-on course, the focus of this module is to examine consumer motivation and how individual factors such as lifestyle, values and age are as important in influencing buyer behaviour as external forces like families, culture and word of mouth. The module will demonstrate that a thorough understanding of buyer behaviour is an essential element of any successful brand strategy.

Aims and Objectives

On completion of this module, you will be able to:

  • Display a sound theoretical understanding of consumer brand decision-making

  • Relate consumer behaviour to brand management decisions.

Learning Outcomes

At the end of this course you will be fully equipped to prepare and deliver sound recommendations for brand strategies. Effectively communicating your thinking, self-managing your time, and demonstrating motivation, initiative and enterprise. Finally, using your cognitive skills of critical thinking, analysis and synthesis, you will be able to identify problems, how to solve them, and make decisions quickly, effectively and confidently.


Please note: This information is subject to review and change without notice.