MBA MASTER OF BUSINESS ADMINISTRATION
These modules will be taken in the first part of the course (Jan 2022 - Aug 2022)
Management Consultancy Skills aims to offer a practical approach to a set of concepts and skills relevant to, but not exclusive to, management consultancy When used in management consultancy this knowledge and kitbag of tools and techniques has application both in external consultancy (for those intending to seek positions in management consultancy practices) or internal consultancy (for those interested in managing teams and projects within their employing organisations). Thus although the core context is management consultancy this module is essentially about the ability to address high level problems whether as a consultant or an employee. To achieve this aim the module draws upon the knowledge base in the other MBA modules to undertake two consultancy projects, with associated assessments, within a taught framework of management consultancy skills. This module acts as an integrating activity as the year progress both for tools and techniques (offering opportunities to apply previously taught tools and techniques) and as a personal development reflection (on activity within teams and the associated learning from positive and negative experiences). In addition to two real live consultancy projects students undertake reflections (around models of reflective practice) that build to a significant individual piece of work over the year.
Compulsory Modules (90 Credits)
Strategy comes first; all other aspects of business will follow. As an organisational leader, you must understand strategy and have the ability to craft and implement good strategy, no matter what organisation you work for. You’ll gain a real-world appreciation of strategy, strategic analysis, strategy formulation, strategic management (including strategic risk) and explore a deeper insight into developing and implementing good strategy. You’ll also have an increased understanding of competition and competitive forces and the fundamentals of achieving sustainable competitive advantage. Using theoretical frameworks and combining them with real-world investigations means you’ll have a clear perspective of what strategy really is, and why it’s critical to your leadership and success. Using your experience of being a manager/leader, you’ll share and learn from each other and help build a collective understanding of current debates and issues in strategic management and the role they play within the global economy. You’ll debate the critical role of purpose in strategy and how society shapes your strategy, as well as reflecting on society’s expectations for organisational success in responsible ways. By the end of the module, you’ll recognise that successful progression of an organisation in an increasingly complex competitive environment requires energy, conscious decisions and the ability to think strategically. Strategy is about how you think and the goal of this module is to help you think differently; to think in a more strategic way and to help you win in your future.
The module is split into three parts. The first microeconomic part focuses on the immediate economic environment and examines the functioning of markets, how individuals and businesses respond to incentives, and how decisions are made to make best use of scarce resources. The second macroeconomic part focuses on the broader economic environment and examines the functioning of the economy, fiscal and monetary policies and the global economy as a whole. Throughout, economic theory will be strongly related to past and current economic events. Finally, the third part discusses trade and international business economics.
This module examines the compilation and use of accounting information prepared by organisations in both the public and private sectors. It is an introductory course for students with differing prior knowledge and backgrounds. The module focuses on the use of accounting and financial information by different users of accounts. It includes (1) financial accounting and reporting to those external to the organisation; and (2) management accounting and decision-making for managers within an organisation. The emphasis is on critically appraising accounting and financial information and using accounting tools and analysis for management decision making leading to performance improvement.
The key theme is how managers can improve the performance of operations to deliver strategic advantage and provide appropriate products and services for customers. The aim is to provide you with a strategic overview of the various issues surrounding operations, service and process management. You will reflect on the strategic importance of Operations Management and the close interaction it has with overall organizational strategy and other functions. This module takes a pragmatic applied approach to Operations Management.
This module is about the best practices, professional standards and latest academic thinking in corporate finance that every manager should know. You will learn about the essential elements of investment appraisal and valuation. You will understand how key data and models are used in practice to support decisions. You will recognise why decisions are taken in a particular way in order to satisfy the objectives, constraints and principles of different stakeholders.
This module considers, discusses and analyses marketing strategy and planning. An environmental analysis is required to provide market intelligence and insight so that appropriate marketing strategies can be formulated. The starting point here is a marketing audit, followed by the formulation of marketing objective and marketing strategies. Focus is on these steps and subsequent steps in the strategic marketing planning process. The module advances an understanding of strategic marketing planning by focusing on digital and traditional marketing strategies. In this respect, it puts digital marketing in the context of an organisation’s strategy selection. This module draws on marketing theories and shows how they are applied to real-world scenarios. It proposes to develop strategic marketing planning that recognises the latest technological changes in marketing. Emphasis is on developing strategic thinking and an understanding of the entire planning process, both in terms of theory and practice. Module delivery focuses on real-world learning using case studies/videos, organisational visits and the use of teaching technologies.
This module examines the strategic value of people (i.e. human resources (HR) in delivering organisational performance and how organisations lead and manage this important resource effectively through nurturing people and engaging talent. The knowledge base and scientific foundations of managing people comes principally from the field of Organisational Behaviour (OB), which investigates the impact that individuals and groups have on behaviour within organisations. Understanding OB can also help managers’ increase their own personal effectiveness, career progress and the effectiveness of those they manage. You will take part in academic debates and consider the practical application of models concerned with the management of people and tackle key themes that define the challenges facing contemporary organisations (such as Well-being, Diversity and Engagement) in leading and managing people through change. The module covers four main themes: The Organisational context. Strategic HRM and Strategic Human Resourcing and Talent Management. Leading and nurturing people and their development. Managing Change.
Options Range A
Students will select 10 credits from the following modules:
Brand now is an exciting survey of current thinking and practice in branding. The module aims to give you an up-to-the-minute understanding of what brands are, and how they can create business success.
This module is designed for MBA-level students who wish to have a working knowledge of some popular econometric techniques with forecasting applications. Particular emphasis will be given to techniques and procedures that (1) enable forecasters to come up with reliable forecasts; and (2) performance tests that can be applied to assess the quality of the methods applied and compare alternative methodologies. We will focus primarily on issues related with the analysis of time-series data, although other data formats (and related methodologies) will also be discussed. This is a quantitative, mathematical module; although it has been designed to focus on the practical aspects of forecasting, it is still econometrics.
Options Range B
Students will select 10 credits from the following modules:
The modern business paradigm that has arisen over the past 50 years is heavily reliant on cheap and abundant energy largely in the form of fossil fuels. Climate change and the increasing cost of fossil fuels mean that more organisations are trying to understand the sources of greenhouse gasses (GHG) as well as unnecessary waste throughout their supply chain. In this module, you will learn how to identify the sources of GHGs and waste throughout their value web to create a more sustainable and ecologically sound business. You’ll study how emissions of greenhouses gases and other waste products can be measured and managed to minimise risk and maximise new emerging opportunities through the development of a coherent sustainability strategy.
You’ll develop both a theoretical awareness and a practical understanding of entrepreneurship. You’ll examine the psychology of the entrepreneur, the importance of innovation in entrepreneurship, and the structured development of an entrepreneurial venture. You’ll also study the development of public policy as applied to the SME arena. You’ll be offered a choice of assessment through either the production of an entrepreneurial business plan, a public policy paper, or an academic essay about an area of research-based knowledge. So if you’re considering starting your own business, investing resources in another form of enterprise activity, or have a general interest in the topic, then this module will help set you up for your future plans.
These modules will be taken in the second part of the course (Aug 2022 - Jan 2023)
Compulsory Modules (20 Credits)
The module aims to demystify Digital Technologies. It will help managers understand what they are, their major applications, including Big Data, the Digital Twin, Digital Security, Artificial Intelligence, etc. It will explore how they can be used to drive competitive advantage and, if not used well, disadvantage. It will also discuss the practicalities of managing these technologies, investment and change, the associated political and ethical issues, the philosophies underpinning them and how the organisation can avoid some of the traditional problems experienced with their development and use.
The world is facing an increasing number of global social, environmental and economic challenges, from poverty and climate change to the failure of national economies and the unsustainable consumption of natural resources. An increasing number of corporates are finding that many of these challenges create new business opportunities and offer the potential for new business models that not only deliver financial profits, but wider value to their stakeholders, society, the environment and the economy. In this module, you will learn how to identify the potential risks and opportunities associated with corporate responsibility and how to develop a corporate responsibility strategy that will deliver sustainable value.
Options Range A
Students will select 10 credits from the following modules:
This module focuses on consumers, what motivates them and what influences their behaviour. These include factors such as:
• Individual factors like the self, values, motivation, lifestyle, age;
• External factors like groups, families, word of mouth and culture. It takes a very pragmatic approach, allowing you hands-on experience of developing brand communication strategies.
How can the risk of a project/firm be assessed? How much money does it cost and how can we maximise firm value? What is the role of risk and financing in firm valuation? This module deals in a non-technical manner with the vital practical aspects of managerial decision making related to the financial activities of the firm. You will develop a working understanding of the central ideas, best practices and state of the art techniques used today by corporations of all shapes and sizes globally. This is your opportunity to learn about recent exciting developments and trends in corporate financing, payout policy, valuation, mergers and acquisitions and the global financial crisis. Build on professional body guidelines (eg., CFA), Harvard cases and the latest scientific empirical evidence/theories, the collective professional wisdom of your class will be the catalyst in the learning process for this module.
You will be assessed using a variety of individual coursework, which applies theory to practice; examinations; individual professional discussion; and group work (presentations and written reports).
Teaching and Learning
Lectures will be supported by utilising applied learning constructs and case studies to help you develop strategic level analytical skills.
You will develop an analytical approach to problem solving at strategic level, enabling you to evaluate and interpret the strategic environment. You will develop the skills necessary to effectively assess your own business organisation and apply MBA learning to address future strategic development, including leading and influencing strategic change.
The assessed modules are further enhanced by the non-credit-bearing Career Impact Programme, which is accredited by the Institute of Leadership and Management. This develops your leadership skills through experiential learning interventions throughout your studies.
A core aim of the programme is to develop your cognitive skills through the integration of taught material from diverse modules of study and its application in analysing problem-based situations.
Degree classification2:1 or equivalent
Degree subjectAny subject
Additional entry requirements
A candidate’s work experience is highly significant and we are looking for applicants with a minimum of three years in a managerial, professional, or entrepreneurial role.
In addition, candidates should normally possess one of the following:
First or second class honours degree, or international equivalent, or;
Relevant postgraduate diploma, or;
Qualification from a professional body recognised by UEA.
Applicants who do not hold a first degree or equivalent will be considered on the basis of their business and managerial experience, their career to date, and their likelihood of benefiting from the course. The final decision is at the discretion of the MBA Course Leader.
Please include a full CV with your application, detailing work experience and qualifications.
Students for whom english is a foreign language
We welcome applicants whose first language is not English, or those whose degree was not taught in English. To ensure such participants benefit fully from postgraduate study, we require evidence of proficiency in English and our entry requirements can be found here.
All candidates who meet the above requirements are interviewed as part of the application process, either in person or via Skype. This allows them the opportunity to ask any questions about the course, the School, and anything else they may wish to know that would help them complete their application.
This course is open to UK, EU and International applicants. The annual intake for this course is in January each year.
Fees and Funding
Tuition fees for the Academic Year 2021/22 are:
UK Students: £21,500 (full time)
International Students: £21,500 (full time)
If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for Home students).
We estimate living expenses at £1,015 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course related costs
A fee of £70 per module will be charged if reassessment is necessary.
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
If you would like to discuss your individual circumstances prior to applying please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
International candidates are also encouraged to access the International Students section of our website.