MSc MARKETING
MSC MARKETING
Prepare for a high-flying career in marketing with this intense Master’s.
Marketing is the practice of identifying customers and satisfying their needs. But the best marketers aren’t only experts in their specialism. They understand the other key functions of business too.
On this course you will learn how to identify, evaluate and execute marketing strategies – and you’ll also discover how to engage and collaborate with company-wide specialisms.
You don’t need to have studied or worked in marketing before to excel on this course. You’ll be introduced to all the key concepts and practices before delving deeper. Equally, if you do have an undergraduate degree in marketing or a related subject, or you have experience working in industry, this degree is a great opportunity to push your skills and capabilities further.
About
This course is an excellent foundation for a career in marketing. Alternatively it will help you bring a marketing perspective to any number of other business roles. It’s a great choice if you have your own business, or work in a family business, and want to improve your marketing skills.
Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions. You’ll learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.
You’ll discover the long-standing fundamentals of marketing, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing.
You’ll learn how to analyse markets and their behaviours, and how to develop brands that work effectively within those markets.
You’ll gain an overview of all areas of business, discovering how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals. And you’ll explore the impact of marketing strategies on growth, cash flow and profit.
You’ll also develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of the marketing department.
Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. You’ll learn from lecturers from all over the world. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.

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Important Information
Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.After the Course
You will graduate ready to unlock the power of marketing to help businesses succeed. You’ll have the skills and confidence needed to thrive in both domestic and international organisations. And you’ll be ready to work in marketing in a number of sectors, including telecoms, technology, international trade, retail and more. You could work in business-to-business marketing, or consumer marketing. And you could work within companies or in agencies.
Throughout the course there’ll be a strong focus on employability. Providing students with the key transferable skills required to work in marketing.
Career destinations
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Marketing executive
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Sales executive
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Junior managerial positions
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Advertising executive
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PR

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Assessment for Year 1
During the programme your knowledge is assessed using a broad range of assessment methods (e.g. coursework, group-projects, and presentations). You will be able to submit formative and summative work for assessment, and you’ll receive feedback on your work to help you identify areas for improvement and areas of strength.
Assessment for Year 1
During the programme your knowledge is assessed using a broad range of assessment methods (e.g. coursework, group-projects, and presentations). You will be able to submit formative and summative work for assessment, and you’ll receive feedback on your work to help you identify areas for improvement and areas of strength.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring and review of modules. Where this activity leads to significant change to a programme and modules, the University will endeavour to consult with affected students. The University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. Availability of optional modules may be restricted owing to timetabling, lack of demand, or limited places. Where this is the case, you will be asked to make alternative module choices and you will be supported during this process.Entry Requirements
Degree classification
Bachelors degree - 2.2 or equivalentDegree subject
Any subject area - excluding Business-related degrees. Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content.Additional entry requirements
This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
INTO University of East Anglia
If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected master's degrees if students achieve the appropriate grade. For more details please click here:
Students for whom english is a foreign language
We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:
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IELTS: 6.0 (minimum 5.5 in only two components with 6.0 in the others)
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PTE (Pearson): 64 (minimum 59 in only two components with 64 in the others)
Test dates should be within two years of the course start date.
Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests
INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact intopre-sessional@uea.ac.uk
INTO University of East Anglia
If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected masters degrees if students achieve the appropriate grade. For more details please click here:
Intakes
This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.
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Fees and Funding
Tuition fees for the Academic Year 2023/24 are:
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UK Students: £12,300 (full time)
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International Students: £21,200 (full time)
If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for Home students).
We estimate living expenses at £1,023 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course related costs
Please see Additional Course Fees for details of course-related costs.

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How to Apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
The closing date for submission of complete applications from International students is Friday 26 May 2023.
Please note we cannot consider international applications after this date.
FURTHER INFORMATION
If you would like to discuss your individual circumstances prior to applying please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.

We love Norwich

High quality, supportive & empowering

Scholarship Finder

Will a Master's help my career?

We love Norwich

High quality, supportive & empowering

Scholarship Finder

Will a Master's help my career?
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