MSc Digital Business and Management
Key Details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- September 2025
Course Overview
Are you ready to join the forefront of the digital revolution in business? Our dynamic course addresses the worldwide shortage of graduates in digital business and provides you with vital experience and understanding of contemporary and emerging digital technologies. You'll master the management of these technologies and learn to communicate your expertise and collaborate effectively in fast-paced business environments, setting yourself up for a rewarding career.
The shortage of graduates with knowledge of digital business and the necessary skills to make digital businesses successful is recognised by governments, non-government agencies and leading technology companies. On this MSc in Digital Business and Management, you’ll explore how digital technologies are transforming businesses and markets, creating new opportunities for value creation, and disrupting traditional business models.
You’ll cultivate deep analytical and critical skills as you develop your understanding of digital transformation and business. You’ll also have the opportunity to examine the technological drivers of change and the roles people play in digital business.
Digitalisation has become key to business success worldwide. If you want to ensure you have the cutting-edge knowledge and skills needed for the future, and gain a competitive edge over other graduates, this course is your gateway.
After graduating, you’ll be prepared for a wide range of roles in digital business - whether in management, leadership, consulting, contracting, or even launching your own digital enterprise. Our comprehensive curriculum covers digital business, digital markets, emerging digital technologies, and digital transformation. This expertise is in high demand by employers and also provides a solid foundation for further academic study, such as a PhD.
Study and Modules
Structure
In the first semester you’ll be introduced to the digital business concept that advocates for the investment in cutting edge digital technologies to change business strategy and digitalise business operations, enhance customer experience, and change organisational culture. You’ll also study business operations and supply chain management to develop a critical understanding and appreciation of key operations and supply management theories and practice in modern, globalised and technology driven supply networks. In this semester you’ll also learn marketing theory and marketing practice and develop a thorough appreciation and understanding of the theoretical assumptions, debates and practices of this subject. Current developments in the marketing discipline will also be discussed alongside methodological advances coupled with social and technical changes.
In the second semester, you’ll study digital transformation as a critical element to digital business. By learning digital transformation, you’ll explore the strategic and tactical issues and challenges raised by digital technologies at the levels of firms, supply chains, business ecosystems and sectors whilst developing advanced analytical and planning skills. In this semester you’ll also learn how to answer business research questions, carry out research design and data interpretation ready to complete a dissertation
Also, in the second semester you’ll have the opportunity to choose from a range of subjects. For example, social media to develop further knowledge of marketing, enhance customer engagement, and foster social shopping and customer service. Alternatively, you could choose to study how to manage technology and innovation to improve business processes and differentiate products and services, and for digital businesses to outperform their competitors measured in terms of market share. Another possibility that you might choose to study is the organisational and individual level factors that affect the performance of employees in the work environment.
In the final semester you’ll complete a self-directed, supervised dissertation. This can take several forms but is a substantial piece of work that integrates and develops the knowledge and skills you’ve developed over the first two semesters.
Compulsory Modules
Optional A Modules
(Credits: 20)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Teaching
You’ll experience a range of teaching approaches using the best methods available based upon lectures, seminars, labs and tutorials. The teaching on this course is supported by digital platforms where you’ll be able to access all teaching materials such as lecture recordings, annotated lecture slides, interactive digital documents, and access web whiteboards and Question and Answer websites that have links to your tutors.
You’ll be taught by leading academics in their subjects who use a variety of teaching methods to support your learning and guide you through assessment. Our academics are highly motivated and are scholarly and research active in digital business and transformation, marketing, business operations, supply chains, business ethics, social media, customer engagement and entrepreneurship.
Independent study
All modules on this course have independent study. After your time in lectures, labs, seminars or tutorials, you’re expected to use the remaining time allocated to each module reviewing teaching materials, doing research, and preparing coursework ready for submission.
Assessment
At the end of each module, you’ll be assessed mostly by coursework. For example, coursework includes writing reports and essays, creating posters and presentations, working in groups, and completing projects. For each module you’ll have the chance to test your knowledge with formative assessment that provides you with feedback before your formal submission.
You’ll receive feedback on your formative work to help you improve before your formal coursework submission and you'll be encouraged to discuss your feedback with your tutors. For formative assignments we aim to give you feedback within 10 working days after submission, and formal assignments we aim to give you feedback within 20 working days after submission.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Natural sciences, Social Sciences, or Arts and Humanities with an interest in the implications of digital technologies for business and management.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2 or equivalent
Degree Subject
Natural sciences, Social Sciences, or Arts and Humanities with an interest in the implications of digital technologies for business and management.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 6.0 in Writing and Speaking, and 5.5 in Reading and Listening)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the required English skills.
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- INTO UEA
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
Fees and Funding
Tuition fees for the Academic Year 2025/26 are:
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UK Students: £13,800
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International Students: £24,300
We estimate living expenses at £1,023 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.
Employability
After the Course
The course will prepare you to work within traditional or digital businesses, to start your own company, or work as a consultant. You could work in any industry, from manufacturing, to retail, to the service industries, media, arts, entertainment, sport and more, at multinational and major companies. If you choose to go on to further study, for example doing a PhD, the course provides you with a strong platform as you'd have experienced how to do research into digital business and critique your findings, evaluate latest technology developments, and be able to assess the impact of digital technology and transformation within business settings.
Careers
Example of careers that you could enter include:
- Operations manager
- Supply chain manager
- Digital Marketing and Account manager
- Project Manager
- Consultant
- Business Analyst
Discover more on our Careers webpages.