May 2019: The vape shop paper has been included as an additional resource in the NCSCT guide working with vape shops.
January 2019: A proposal has been submitted to Cancer Research UK for funding to follow on from the ECtra Study, lead by Dr Caitlin Notley and Dr Felix Naughton.
November 2018: The paper vaping as an alternative to smoking relapse following brief lapse was published.
October 2018: The ECtra Study published a ‘Staying Switched’ leaflet in collaboration with NCSCT and the NNA which gives advices for new vapers from old hands.
September 2018: Dr Caitlin Notley and Dr Sarah Gentry (Academic Clinical Fellow in Public Health) presented final findings on the ECtra Study at the UK E-cigarette Forum on 28 September.
June 2018: The main findings from the ECtra study are published in the Harm Reduction Journal. The article is open access and available here:
Dr Caitlin Notley presented findings from the ECtra study at the Global Forum on Nicotine, Warsaw. A link to the presentation is here:
May 2018: In-depth interview data collection complete
April 2018: Research team continue to collect data for longitudinal study.
March 2018: Research team start to collect data for longitudinal follow up study.
February 2018: Vape shop research paper is published: you can read it here. Dr Caitlin Notley was interviewed about the research by BBC Radio Norfolk, BBC Look East and the New Scientist. The paper was featured in news articles in local press and the I, Metro and Daly Mail, as well as being covered widely by social media.Dr Caitlin Notley presented emergent finings at the Society for Research on Nicotine & Tobacco annual conference in Baltimore, USA, 21st to 24th Feb.
January 2018: The project has secured further funding to undertake a longitudinal follow up of interview participants, as part of Dr Notley's Society for the Study of Addiction Fellowship.
December 2017: The research team submitted a response to the parliamentary select committee e-cigarettes enquiry: you can read it here. Dr Caitlin Notley and Dr Emma Ward presented emergent findings at the UEA Addiction Research Group meeting.
November 2017: Dr Caitlin Notley and Dr Emma Ward presented emergent findings at the Society for the Study of Addiction Annual Symposium, Newcastle, 9th and 10th November 2017. Dr Emma Ward won the prize for best research project for a poster presenting the vape shop observation work.
October 2017: Our video 'Debunking the Myths of E-cigarettes with Research' was launched on social media.
September 2017: Ethnographic observations of vape shops in London completed: Thank you to participating shops and staff. Emergent findings were discussed at CRUK E-Cigarette Forum in London on 15th September 2017.
July 2017: Ethnographic observations of vape shops in London commenced: Thank you to participating shops and staff.
June 2017: Dr Caitlin Notley and Dr Emma Ward presented emergent findings at the Global Forum on Nicotine, Warsaw, 15th-17th June. Ethnographic observations of vape shops in Norwich completed: Thank you to participating shops and staff.
May 2017: Dr Emma Ward presented participant generated photographic data of patterns of vaping to the UEA Qualitative Research Forum on 10th May 2017.
March 2017: Dr Caitlin Notley presented emergent findings at the Society for Research on Nicotine & Tobacco Annual Meeting, Florence, 8th-11th March 2017.
February 2017: Electronic version of the interview is launched online. The ECtra study featured in the Eastern Daily Press. Dr Caitlin Notley was interviewed about the ECtra Study on BBC Radio Norfolk by Matthew Gudgin.
January 2017: Norwich e cigarette shops kindly agree to promote the ECtra Study to their customers. Dr Caitlin Notley gave a brief presentation about the ECtra Study at the UK Electronic Cigarette Research Forum, Edinburgh, 19th January 2017.
December 2016: Dr Caitlin Notley presented emergent findings at the International Symposium Dedicated to Electronic Nicotine Delivery System and Smoking Cessation, La Rochelle, France, 1st and 2nd December 2016
November 2016: Dr Caitlin Notley presented emergent findings at the Society for the Study of Addiction Annual Symposium, York, 10th and 11th November 2016
October 2016: Dr Caitlin Notley presented emergent findings at the Global Addiction Conference, Venice, 2nd to 4th October 2016
September 2016: Data collection commenced.
ECtra Study (E-cigarette Trajectories)
Real world experiences of using e-cigarettes for avoiding relapse to smoking: success or failure. A qualitative study
The ECtra Study provided much needed evidence on e-cigarette use in relation to smoking relapse which are of importance by informing future development of e-cigarette based stop-smoking interventions.
Our findings were important for policy and practice recommendations, in particular Stop Smoking services. We identified the best ways to advise the public who wished to stop and stay stopped from smoking (with the assistance of e-cigarettes).
Our in-depth data significantly contributed to conceptual understanding of relapse to smoking following a quit attempt using e-cigarettes.
Thank you to everyone who took part in an in-depth interview, online interview survey, or observation!
We have finished collecting in-depth interview data for the first and second phase of the study. We are currently collecting second phase online interview survey data from people who completed the first phase survey 12 to 18 months' ago.
For further information please email Emma at email@example.com or phone 01603 592304.
A qualitative study of support provided by vape shops to people wanting to use e-cigarettes to quit smoking presented at the Society for the Study of Addiction Annual Conference, Newcastle, November 2017
Many of our participants had questions about vaping such as 'is vaping safe?', and 'am I vaping more frequently than I used to smoke?'. In response to these questions, we have produced an 11 minute video giving evidence based answers.
The video is in 4 sections, debunking 4 common myths:
Myth 1: 'Vaping is just as bad for health as smoking tobacco'
Myth 2: 'Vaping is more addictive than tobacco'
Myth 3: 'E-cigarettes are really dangerous to use'
Myth 4: 'Vaping encourages non-smokers to take up smoking'
This study is led by a team of researchers at the UEA Norwich Medical School. We are working with colleagues at London South Bank University.
The study is funded by Cancer Research UK and supported by the Society for the Study of Addiction.
ECtra Research Team Members: