Brands are the most potent commercial and cultural force on the planet. Think about McDonald's, Apple, Manchester United, Tate, Harry Potter, Google... understand what makes them all tick and suddenly the world will make a lot more sense. So, what's your brand?
Who is this course for?
The course is produced by the Norwich Business School at the University of East Anglia in association with Wolff Olins, one of the world's most influential brand consultancies, and it's built on UEA's hugely successful MSc programme in Brand Leadership. If you're starting out on a career in branding, or if you work in a related area – like strategy, marketing, innovation or organisational development – or even if you just have an interest in branding then this course is for you.
What will I learn?
You'll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You'll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you'll get the very latest insights and methods from the converging worlds of technology, design and brand.
The course ends by setting up the next stage of your journey. We'll be opening up the many topics in branding that still need research. And you'll learn how to define your own personal brand, and plan the next steps in your life in branding.