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This Nurse Can Campaign Launched!
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Recruitment
Exploring Effective Recruitment Strategies
This NURSE Can: A digital recruitment campaign
The Aim and Background:
The fundamental aim of ‘this NURSE can’ targeted recruitment campaign is to showcase the variety of amazing roles and employment opportunities available to nursing graduates within our Norfolk and Waveney ICS.
This campaign has been highlighted as desperately needed against a backdrop of several years of negative media attention, industrial strike action, and ongoing consequences of COVID-19 within the profession, resulting in a significant fall in application rates to nursing degrees year on year. Nationally, nursing applications are approximately 13% down on last year, however regionally we are looking at a decrease of 20-30%.
The Plan:
Supported by funding from NICHE, ‘this Nurse can’ campaign will be centred around a video advert that will highlight the exciting variety of roles across integrated health and social care that nurses can be employed. The campaign will include examples of real nurses working across different fields (such as adult, child and mental health) and will look to capture a range of settings and sectors that need qualified nurses. It is vital the campaign is diverse in nature and represents the wide range of demographics that work across the nursing profession. The idea is to capture authentic positivity and generate the feeling that a career can be rewarding and exciting!
Some of the roles that will be showcased include:
Emergency Department Nurse
Social Care Nurse
Ambulance Nurse
RAF, Naval or Army Nurse
Aerospace Nurse
Medical Script Nurse
Nurse Lecturer
Nurse Researcher
Travel Nurse
Forensic Nurse
Child and Young People Nurse
Mental Health Nurse
Community Care Home Nurse
and many more....