Behaviour Change EAST

Changing behaviour to improve population health and wellbeing

We are a team of behaviour change researchers dedicated to improving population health and wellbeing. We do this by understanding, changing, and supporting the maintenance of health behaviours.

Our research focuses on supporting healthier lifestyles - helping people to stop smoking, be more physically active, eat well, reduce risky alcohol consumption, and prevent infectious diseases - and improving disease self-management and quality of health care delivery.

We co-produce and evaluate behaviour change interventions, informed by influences on behaviour, lived experience, theory and evidence. They include digital interventions, individual and group-based interventions targeting the public and patients, and interventions targeting health care professionals

We use innovative behavioural science frameworks and approaches to underpin our interventions, as well as creative and social approaches to engage seldom-heard communities in behaviour change research. We work in partnership with people with lived experience and stakeholders.

Our goal is to empower people and communities to live better and healthier lives and reduce health inequalities through behaviour change.