BSc (Hons) Marketing and Data Analytics with a Year in Industry
Course
options
Key Details
- Award
- Degree of Bachelor of Science
- UCAS Course Code
- N55N
- Typical Offer
- ABB
- Contextual Offer
- BBC
- Course Length
- 4 years
- Course Start Date
- September 2026
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Why you should choose us
Course Overview
In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge.
Our dynamic BSc in Marketing and Data Analytics with a Year in Industry is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies.
On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll gain hands-on experience with data tools and techniques. You’ll also benefit from an industry placement in your third year. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels.
One of the unique aspects of this degree is its integration of data analytics within traditional marketing topics, giving you a broader understanding of how analytics can enhance and support marketing decisions. Throughout the course, you’ll be encouraged to apply your analytical skills to real-life case studies, providing an invaluable opportunity to bridge theory and practice. Working with industry-standard software and tools, you’ll learn to process and interpret data to derive actionable insights. This practical experience is complemented by projects and assignments designed to simulate challenges faced by contemporary marketing professionals today.
You’ll graduate with a robust set of skills that are highly valued in today’s data-centric marketing world. Whether you aspire to work in digital marketing, brand management, market research, or strategic consulting, this programme will equip you with the tools needed to excel in your future career.
Year in Industry
You’ll be expected to seek your own work placement, and in the first two weeks of your second year you’ll be asked to write a CV and to apply to a range of companies. Not only will this ensure that you work within your preferred field, but it'll also provide you with the essential job-hunting skills you’ll require after graduation. We'll offer our guidance and support whilst students are identifying and negotiating placement opportunities.
During this year, you’ll be supported by an industrial supervisor and a mentor from the University. You and your industrial supervisor will feedback during the placement to ensure that it’s progressing well, and your UEA mentor will visit you during the year.
Please note that we can’t guarantee any student a work placement as this decision rests with potential employers and is based on individual students’ choices.
If you’re unable to secure a work placement by the end of your second year, you’ll have the option to apply to be transferred onto the three-year version of the course.
Study and Modules
Structure
Students throughout Norwich Business School’s BA degree programs complete the same first year, giving you and your fellow students a broad view of business as well as the option to switch to another BA program within the business school, if you choose. As you enter later years, you’ll have more freedom to choose courses which align with your interests and career goals.
In your core modules, you’ll explore the essentials of modern business. You’ll gain an excellent grounding in not just marketing and management areas, such as principles of marketing and managing organisations, but also in finance and accounting, understanding the business environment, and managing data in a digital world. The first year culminates in the application of this knowledge within an applied business project.
By the end of your first year, you’ll have both a firm foundation from which to explore your chosen subject and a broad understanding of the field of business as a whole.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Our degree programmes blend top-notch teaching with subject-specific knowledge, industry connections, and a focus on enhancing employability throughout.
In the first year of your course, you’ll be supported in learning how to study at university and discovering tools and resources that are available to you. University study is a new level of academic endeavour, and you’ll be encouraged to learn more independently so you can take control of your own progress.
Teaching
Throughout your degree, you'll refine your skills and expand your knowledge through various learning methods like lectures, seminars, group work, online discussions, and interactive tasks. Our teaching is enriched by real-world business experience and research, ensuring you're attuned to contemporary issues and trends.
Independent Study
You'll also develop valuable self-directed study skills, highly sought after by employers. You'll assess the marketing strategies and plans of real-world organisations through various projects. Past students have collaborated with local and regional businesses, enhancing practical experience.
Teamwork and Communication
In your first year and in select modules in subsequent years, you'll collaborate with peers from diverse disciplines, fostering teamwork and communication skills. Engaging in discussions with peers will deepen your understanding of topics and broaden your perspective.
Guest Speakers
Throughout your time at UEA, you'll benefit from insights shared by industry leaders, including recent alumni from Norwich Business School. Guest speakers, specialising in digital marketing, market research, and branding, offer valuable insights into the transition from student to professional life.
Employability
We prioritise your career development, embedding employability initiatives throughout our programmes. From guest speaker events and projects with real businesses to our signature Employability Week, opportunities abound for networking with potential employers and learning from UEA alumni about their career journeys.
Assessment
You’ll be assessed at both the individual and the group level. Assessments may include (but are not limited to) presentations, reports, essays, multiple choice test and written exams. They combine theoretical understanding with practical application. As a result, you’ll have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity.
All assessments are commonly weighted according to the course level.
We use various assessment methods across the different modules, contributing in various proportions to your overall module mark. Assessment methods include examinations, course tests, coursework, essays, reports, presentations and projects. We use formative assessment in each module so that you can gain feedback on your skills and understanding before completing summative work.
Feedback
You'll receive constructive feedback on both your formative and summative assessments to help you develop your understanding and skills and improve your performance at assessment.
Structure
After a first year spent discovering the fundamentals of business, in the second year you’ll focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You’ll also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie.
Compulsory Modules
Optional A Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
In the second year of your course, you’ll have a combination of compulsory modules and optional modules so you can pursue what you're most interested in learning following your first year. Employability Week and Professional Skills Week are both designed to build your confidence and skills during your time at university and to help you think about what you might like to do after university. Undertaking Marketing-specific modules in the second year will go towards gaining professional qualifications with the Chartered Institute of Marketing, which can help you with your future career.
Assessment
In our modules, we employ a range of assessment techniques, each playing a distinct role in determining your final module grade. These methods encompass exams, tests, coursework, essays, reports, presentations, and projects. Throughout each module, we incorporate formative assessment to provide you with feedback on your abilities and comprehension prior to undertaking summative tasks.
Feedback
You can expect constructive criticism on both your formative and summative assessments. This guidance aims to enhance your grasp of the subject matter, refine your skills, and enhance your performance during assessments.
Structure
Your year in industry is assessed through a series of periodic reports during your placement and a final report completed at the end of the placement.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Typically, you’ll spend between 9 to 12 months out on industry placement. You’ll apply what you’ve learned on your course so far, in practice. In addition, you’ll learn and receive guidance from industry peers as part of your work experience. You’ll be supported by a UEA year in industry mentor as well.
Assessment
Your year in industry is assessed through a series of periodic reports during your placement and a final report completed at the end of the placement.
Structure
In your final year, you’ll continue to build on your business analytics and your marketing research skills during compulsory modules on current topics in business analytics and market research. You’ll work on a major marketing and analytics project during your final year, coming up with your own ideas and insights.
You can also choose optional modules in either marketing themed subjects or data-rich areas such as shopper marketing, supply chain management or from relevant management areas such as information systems or project management.
Compulsory Modules
Optional A Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Your final year will be structured similarly to the first and second year, but you’re encouraged to work more independently in your studies. You’ll be encouraged to use the office hours of your lecturers to not only solidify your learning, but also to challenge and critique your learning.
Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.
Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including lectures, seminars as well as group work, discussion boards and interactive tasks.
Our teaching is informed by real-world business experience and research. That means that you’ll benefit from an awareness and understanding of the contemporary issues and trends
Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You’ll have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with several local and regional businesses on past projects.
Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You’ll also have the chance to deepen your understanding of topics through discussion with your peers. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent Norwich Business School alumni. Previously, we’ve invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they’ve progressed their career.
Assessment
In your final year, again you’ll have a variety of individual and group assessments. Similarly, to your second year, the balance of assessment types varies according to the options you’ve chosen. If you undertake a double module, final year assessment, this will take the form of a project/dissertation.
Employability
After the Course
Our BSc Marketing and Data Analytics with a Year in Industry is the ideal steppingstone if you aspire to a career as a Marketing Analyst, Marketing Researcher or even to start your own marketing consultancy.
You could go on to work as a Senior Marketing Analyst or Brand Manager in a large or multinational company. Alternatively, you could work as a relationship manager, campaign or events manager.
You’ll graduate with an extensive knowledge of industry fundamentals that will enable you to develop your career in a variety of different roles.
Careers
Examples of careers that you could enter include:
- Marketing analyst
- Marketing consultant
- Product Marketing Analyst
- Algorithm auditor
- Machine and people ethics manager
- Marketing Campaign Analyst
Discover more on our Careers webpages.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Contextual Offers
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes.
- Typical UK Entry Requirements
A levels
ABB
Contextual offer: BBC
General Studies A Level is not accepted.
BTEC
Level 3 Extended Diploma: DDM
Contextual offer: DMM
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers.
Access to HE Diploma
Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
Contextual offer: Pass the Access to HE Diploma with Merit in 30 credits at Level 3 and pass in 15 credits at Level 3.
T levels
Obtain an overall Merit.
LIBF Diploma
LIBF Diploma is accepted as equivalent of 1 A Level.
- Further Examples of Typical Entry Requirements
International Baccalaureate
32 points overall
Irish Leaving Certificate
3 subjects at H2, 3 subjects at H3
Scottish Highers
AAABB
Scottish Advanced Highers
BCC
A combination of Advanced Highers and Highers may be acceptable
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- Progression
Once enrolled onto a course at UEA, your progression and continuation (which may include eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Typical International Entry Requirements
A levels
ABB
General Studies A Level is not accepted.International Baccalaureate
32 points overall
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students.
- INTO UEA
If you do not meet the academic and/or English language requirements for direct entry our partner, UEA International Study Centre offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, UEA International Study Centre offers a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
-
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- Progression
Once enrolled onto a course at UEA, your progression and continuation (which may include eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.
Fees and Funding
Tuition Fees
View our information for Tuition Fees.
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information: