Jonathan Wilson is a Senior Lecturer in Marketing and Business Research within Norwich Business School (NBS).
He is a recipient of the UEA 2018 Sir Geoffrey and Lady Allen prize in teaching. The award recognised his innovative approaches to teaching and emphasis on real-world learning. A strong advocate of real-world learning, he supports students’ interest in learning by using real-world scenarios. Outside of the classroom, he established a marketing club in collaboration with the Chartered Institute of Marketing. The purpose of the club is to hold a series of events throughout the year that brings together marketing students and practitioners. These events are extremely popular with students as they provide an invaluable insight into the area of real-world marketing.
He is a Senior Fellow of the HEA and a Fellow of the Chartered Institute of Marketing. Jonathan is Associate Director of Learning and Teaching Quality in NBS. He is author of ‘Essentials of Business Research: A Guide to Doing Your Research Project’, the content of which includes examples of real-world research.
Current interests include: enhancing student engagement and real-world learning using whiteboard animation and concept cartoons, and investigating student perceptions of real-world learning activities.