MSc Marketing and Management

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This intensive Master's programme is designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector.
One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

This MSc Marketing and Management degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Overview

The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

Chartered Institute of Marketing

Our MSc Marketing and Management degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Learning Outcomes

On completion of this course students will be able to:

  1. Contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours
  2. Assess critically the relationship between organisations, their external context and their management process
  3. Review critically and apply creatively the body of knowledge relating to organisations, their external context and their management process
  4. Make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process
  5. Evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process
  6. Gain the knowledge, skills and confidence necessary to become a more effective manager by learning to integrate and align organisational processes, systems, and people to meet today's critical challenges and goals.

Course Modules

Semester 1 modules

Module Description Period Credits
NBS-MC01 MANAGING PEOPLE AND ORGANISATIONS SEM1 20
NBS-MC03 MARKETING AND STRATEGY SEM1 20
NBS-MC05 ACCOUNTING AND FINANCE SEM1 20

Semester 2 modules

Module Description Period Credits
NBS-MC36 INTEGRATED MARKETING COMMUNICATIONS SEM2 20
NBS-MC60 GLOBAL BRAND STRATEGY SEM2 20
  One option module from a choice of:    
NBS-MC22 MARKET RESEARCH SEM2 20
NBS-MC18 RETAIL MARKETING AND MANAGEMENT SEM2 20
NBS-MC16 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT SEM2 20
NBS-MC26 INNOVATION MANAGEMENT SEM2 20
NBS-MC10 E-BUSINESS MANAGEMENT SEM2 20

Semester 3 and year-long modules

Module Description Period Credits
NBS-MC2X INTEGRATED BUSINESS DECISIONS SEM3 20
NBS-MC3X BUYER BEHAVIOUR AND INTERACTIVE MARKETING SEM3 20
NBS-MC1X MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT YEAR 20

 

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.

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Entry Requirements

  • Degree Subject All subjects excluding Business (unless studied in a non-UK context)
  • Degree Classification Good 2.2 or equivalent

Entry Requirement

Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 with a minimum of 6.0 in all components
  • PTE (Pearson): 62 with a minimum of 55 in all components

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO University of East Anglia

If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected masters degrees if students achieve the appropriate grade. For more details please click here:

International Graduate Diploma in Business

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact intopre-sessional@uea.ac.uk

Fees and Funding

Tuition Fees for 2016/17

  • Home/EU students: £9,200
  • Overseas students: £15,300

International applicants from outside the EU may need to pay a deposit.

Living Expenses

Approximately £9,600 living expenses will be needed to adequately support yourself.

Scholarships and Funding

A variety of Scholarships may be offered to Home/EU and Overseas students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    Need to know more? Take a look at these pages to discover more about Postgraduate opportunities at UEA…

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515

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