The Future of Media Content:
Interventions and Industries in the Internet Era
15 – 16 September 2017
The “Communication Law and Policy” and “Media Industries and Cultural Production” Sections of the European Communications Research and Education Association (ECREA) invite you to their 2017 joint workshop on The Future of Content: Interventions and Industries in the Internet Era, hosted by the University of East Anglia’s School of Politics, Philosophy, Language and Communication Studies. This unique opportunity will bring together those investigating the processes of production and distribution with those studying the policy and regulation governing those processes.
Renowned Prof Eli Noam from Columbia University, NY will deliver the keynote address. A keynote panel of industry and policy actors will additionally set the tone for a day a half of research-based discussions on trends and challenges.
Media and communications industries have changed dramatically over the past decade and both businesses and policy makers are struggling to adapt. Legacy media companies engaged in cultural and news production are trying to change their business models in a manner that will allow them to survive in the face of increased competition for advertising income and the constraints of having a new breed of intermediaries between them and their audiences. Policy makers are looking beyond the traditional investment in public service broadcasting and content quotas for new interventions and policy mechanisms that might encourage content production and distribution. One of the biggest challenges is defining the landscape of actors, markets and relationships in which content is created and disseminated – from the YouTube star making and reaching millions from a bedroom to the public service broadcaster (PSB) that is now managing big data for its online audience and negotiating with service providers for zero-rating carriage in order to reach its audiences with sufficient speed and stability. This joint workshop will include panels and cutting edge paper presentations from a broad range of disciplines, interested in the policy, production and business of content and its carriage.
Location: Julian Study Centre, UEA
Friday 15 September
Registration from 10:00
11:00 – 12:30 YECREA session for professional development of young scholars
12:30 – 13:30 Lunch (own organization)
13:30 – 14:30 Keynote sponsored by UEA’s Centre for Competition Policy (CCP) Professor Eli Noam, Columbia University, NY
14:30 – 16:00 Keynote industry and policy stakeholder panel
16:00 – 16:15 break
16:15 – 17:45 Panel: How media institutions are adapting to the increasingly non-linear, mobile environment
19:00 Conference Dinner at The Library, Norwich
Saturday 16 September
09:30 – 11:00 Panel: The processes and discourses of policy interventions in media
11:00- 11:15 break
11:15 – 12:15 Panel: The changing systems for funding quality content
12:15 – 13:15 Panel: The potential of fans in content production industries
13:15 – 14:15 Lunch (provided)
14:15 – 15:15 Panel: Algorithms and Platforms in media markets: new roles between content and consumers
15:15 – 16:15 Panel: Redefining journalism and the public in the new news media environment
16:15 – 17:00 Break
17:00 – 18:30 Panel: From regulating to “chilling”: the application of law to communications and cultural expression
18:30 Closing remarks
Cost: £50 for waged participants and £40 for non-waged participants and those from ECREA recognized “soft-currency” countries. Includes facilities, organisation, all coffee breaks and lunch on Saturday
Optional Conference Dinner: cost to be given upon registration
Please contact email@example.com with any queries
*This programme is designed with the expectation that all accepted papers will be presented, so remains preliminary and subject to change until registration is complete. Panel length varies depending on the number of presenters included, and intending ample time for discussion.