Dr Karina Aveyard
Associate Professor of Media, Arts and Humanities
School of Art, Media and American Studies
Film, Television and Media
Media & Cultural Consumption
Our focus on Media and Cultural Consumption represents our broader interests around audiences, exhibition and reception.
This research considers the place of the audience and consumption in relation to debates in international, national, rural and local cinema-going. It also examines the historical reception of films, stars and genres and studies a broad range of media audiences and industries.
Supported by research grants from the Arts and Humanities Research Council and the Japanese Embassy, this work covers disparate national cinemas, including cross-border assumptions made by media fans and industries in Japan and Britain, and the public circulation of psychological ideas within cinema culture. It also looks at different media, with studies of media consumption in relation to popular music and community activism.
Much of this research is undertaken in conjunction with local and national partners such as Village Screen, the BFI, Picturehouse Cinemas, Community Music East, The Heritage Lottery Fund, the British Science Association, Long Live Southbank, and the Norwich Sound & Vision festival.