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Research areas

We have vibrant and engaged research community that makes a genuine difference in the real world

We have seven research groups.

Each one is comprised of academic staff, researchers and PhD students specialising in a particular area of business - but all collaborate at a School, University and global level to bring new and innovative thinking to modern business practices.​

​UEA is home to the Centre for Competition Policy, which draws members from across the disciplines of business, economics, law and political science. ​

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    Accounting

    Auditing, accounting regulation, financial accounting, integrated financial reporting, management accounting, performance management and accounting education.

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    ​ Centre for Competition Policy

    Anticompetitive strategies, markets and systemic challenges, regulation, policy evaluation.​

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    ​ Employment Systems and Institutions

    Leadership roles, social context of work, organisation wellbeing initiatives, innovation and performance, worker self-regulation.

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    Finance

    Asset pricing, banking, behavioural finance, corporate finance, financial econometrics, international finance, portfolio management and risk management.

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    Innovation, Technology and Operations Management

    Economics, information systems, energy policy, value chain management, operations and supply chain management, sustainability, disruptive innovation.​

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    Marketing

    Product development, consumer behaviour, relationship marketing, CRM, marketing communications, branding, pricing, digital marketing and value co-creation.

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    Responsible Business Regulation

    Employment law, corporate governance, corporate social responsibility, competition law and economics, pricing policies, economics of energy and renewable resources.

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    Strategy and Entrepreneurship

    Industrial clustering, strategy-as-practice, dynamic capabilities, business turnaround, gender and entrepreneurship, rural entrepreneurship, open innovation in SMEs.

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Research Areas - Norwich Business School