Marketing Strategy Marketing Strategy

Module organiser: Dr Kenneth Le Meunier-Fitzhugh


Laying the foundation for general marketing knowledge, this module focuses first on theory, followed by the application of newly acquired skills in providing medium and long term working solutions to real-life marketing scenarios. You will learn to appreciate marketing as both a functional area of management, as well as a business philosophy integral to an organisation’s overall strategic direction. 

Aims and Objectives

On completion of this module, you will have an understanding of:

  • The international marketing environment, both internal and external to the company

  • How to develop new strategies based on customer insight and the demand for new products and services

  • Long and medium term planning.

Learning Outcomes

Displaying intelligence and insight, you will leave this course with a genuine appreciation of marketing strategy. Specifically, you will have the ability to initiate an integrated marketing plan for target individuals, segments and international markets, and an understanding of the use and development of a customer information strategy for existing and potential clients.


Please note: This information is subject to review and change without notice.