Preventing Return to Smoking Postpartum (PReS Study) – Development of a complex intervention to sustain smoking cessation in postpartum women
Can you help our research by talking about your experiences?
Are you pregnant, or a new mother who has either:
o Returned to smoking, after quitting for pregnancy?
o Or who has stayed smoke free, after quitting for pregnancy?
Or are you a partner to one of these women?
We need to hear your views and experiences to help support women who quit smoking for pregnancy to stay stopped following the birth of their baby.
You will receive a £20 shopping voucher as a thank you for your time helping us carry out this important area of research.
For more information, or to take part please call the PReS research study team at the University of East Anglia on:
Or text “PRES” with your name to: 07379 495933
This study, funded by the Medical Research Council, will develop a supportive intervention to help women who have stopped smoking in pregnancy to stay stopped following the birth of a baby.
Approximately a quarter of women in the UK report smoking in the 12 months before pregnancy. Over half of these women manage to quit during pregnancy. However, most women re-start smoking again after their babies are born. This can severely affect the health of the mother, and the baby. Smoking is the leading preventable cause of death in adults, causing 80% of deaths from lung cancer and bronchitis. Babies exposed to ‘secondhand smoke’ (passive smoking) have higher risks of cot death and suffering from breathing problems and ear infections.
Our team of leading experts in this specific research area will conduct this study. As this study is ‘intervention development’, it is the first step in developing and initially testing out an approach to helping women to remain smoke free following pregnancy. Although our expert group have been involved in a programme of research work leading up to this point, there are currently no proven effective approaches to helping women to remain smoke-free after childbirth. We will build upon existing evidence by specifically identifying what approaches might best help women to remain smoke free after their babies are born. We will collate and review key findings from scientific studies to identify the best possible approaches and the best timing for support to be provided. We will then gather the views of women, their partners and health professionals in discussion groups to develop and refine elements of an ‘intervention’ to help women. This is likely to include medication, electronic cigarette use, specialist behavioural support, social support and incentives to remain smoke free. We will also explore ways to deliver the intervention in our discussion groups by finding out whether women prefer online or digital support or to be supported face-to-face, perhaps combining approaches. We will initially test out components of the intervention by working closely with approximately ten individual women who have quit smoking during pregnancy. Finally, we will test the best timing for the intervention, through combining the evidence and our own research findings to determine when the intervention should be delivered and for how long support should continue.
The outcome of our development work will be a defined intervention ready for testing in a larger research trial. We will communicate our ongoing research findings throughout the study via social media (Facebook and Twitter). At the end of the study, we will present our research findings to patients, the public, and professionals delivering care to women. We will use all our professional contacts to ensure our research has an impact on policy and practice. We will also publish our findings in academic journals.