Course Overview

If you aspire to work in a managerial role but want the edge that marketing training will give you, or if you want to work in a management position within marketing, this MSc Marketing and Management is the course for you.

The world of business and management is constantly changing so it is vital that you learn how to think for yourself and adapt to changing circumstances. This degree will prepare you to do just that.

It’s also a great choice if you are interested in both marketing and management and want to keep your options open by exploring both disciplines.

The course is also ideal if you have your own business, or work in a family business, and want to improve your marketing and management skills in order to take that business to new levels.

You’ll learn how to identify, evaluate and execute marketing and management strategies. You’ll also discover how to engage and collaborate with other specialists – an essential skill if you aspire to rise to the top in business.

About

This course is an excellent foundation for a career in marketing and/or management. Alternatively, it will help you bring a marketing and management perspective to any number of other business roles.

You don’t need to have studied or worked in marketing or management before to excel on this course – you’ll be introduced to all the key concepts and practices before delving deeper.

Equally, if you do have experience working in or studying marketing or management, this degree is a great opportunity to push your skills and capabilities even further.

Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing and management. You’ll explore theories, concepts and techniques, and build the analytical tools and perspectives necessary for a lifetime of making marketing and management decisions. You’ll also learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.

In your marketing studies you’ll discover the long-standing fundamentals of the field, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets and their behaviours, and how to develop brands and manage teams that work effectively within those markets. And you’ll discover how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals.

In your management studies you’ll develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of any business. Good management requires empathy, communication skills and confident leadership. And these are exactly the sorts of skills you’ll develop on this course. You’ll also learn how to understand people from different backgrounds and get the best from them.

Throughout your studies you’ll learn how to understand, explain and lead the role of marketing and management in a range of contextual settings. You’ll explore the impact of marketing and management strategies on growth, cash flow and profit.

Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.

Accreditations

The MSc Marketing and Management is accredited by the Chartered Institute of Marketing (CIM). Upon successful completion of this course, you can obtain module exemptions from CIM professional qualifications. See Chartered Institute of Marketing (CIM) for further details.

Employability

After the Course

You will graduate ready to take on a variety of management and marketing roles in the private and public sector, in domestic and international organisations, and in all sorts of sectors.

Throughout the course there is a strong focus on employability. You will be able to take part in our annual Employability Week, where you’ll hear from industry experts and our alumni about how they built their careers.

Careers

A degree at UEA will prepare you for a wide variety of careers. We've been ranked 1st for Job Prospects by StudentCrowd in 2022.

Examples of careers that you could enter include:

Marketing Executive
Sales Executive
Advertising Executive
Junior managerial positions
PR

Discover more on our Careers webpages.

Entry Requirements

Degree Classification

Bachelors degree - 2.2 or equivalent

Degree Subject

Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.

English Foreign Language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):  

IELTS: 6.0 overall (minimum 6.0 in Writing and Speaking and 5.5 in Listening and Reading)

Test dates should be within 2 years of the course start date.

We also accept a number of other English language tests. Review our English Language Equivalencies for a list of qualifications that we may accept to meet this requirement. 

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:  

Pre-sessional English at INTO UEA  
Academic English at INTO UEA

Intakes

This course is open to UK and International applicants. The annual intake for this course is in September each year

Additional Information or Requirements

This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.

INTO University of East Anglia

If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here: 

International Pre-Masters in Business, Economics and Social Sciences 

Admissions Policy

Our Admissions Policy applies to the admissions of all postgraduate applicants.

Fees and Funding

Tuition fees for the Academic Year 2024/25 are:

UK Students: £12,900 (full time)
International Students: £22,700 (full time)

We estimate living expenses at £1,023 per month.

Further Information on tuition fees can be found here.

Scholarships and Bursaries

The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

Course Related Costs

Please see Additional Course Fees for details of course-related costs.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

To apply please use our online application form.

FURTHER INFORMATION

If you would like to discuss your individual circumstances prior to applying, please do contact us:

Postgraduate Admissions Office

Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

International candidates are also encouraged to access the International Students section of our website.

MSc Marketing and Management

Why you should choose us