MSc Digital Marketing
Key Details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- January 2026
)
Chat to us on Unibuddy
Any questions? Chat online with current students, staff and experts. This is your chance to ask anything about UEA, university life, Norwich and more.
Why you should choose us
Top 20
UEA is ranked top 20 in the UK for Research Quality
UEA is ranked top 20 in the UK for Research QualityCourse Overview
Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape.
Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.
You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level.
Over 12 months of intensive study, you’ll dive into the latest digital marketing theories, concepts, and techniques, developing strong analytical skills. You’ll tackle business challenges from a global perspective, learning from our world-class international lecturers and collaborating with a diverse, talented student community.
This course offers a strong foundation for success in digital marketing—perfect if you’re running your own business, supporting a family enterprise, or looking to accelerate your professional growth. You’ll graduate ready to make an impact on the global stage, fully equipped for a rewarding and influential career.
Accreditations
Our MSc Digital Marketing course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This means that, upon successful completion of the course, you’ll be exempt from certain modules required for the CIM’s highly respected Diploma in Professional Marketing.
Study and Modules
Structure
In your first semester, you’ll gain a solid foundation in marketing and other key areas, such as business research methods and managing people and organisations. You’ll also study marketing theory and explore different marketing models. Additionally, you’ll gain experience in essential marketing methods, from print to digital, including emerging channels such as social media.
Unlike other Master’s courses, where the third semester is typically spent on independent study, our MSc in Digital Marketing gives you the option of taught modules, covering topics such as brand creation and management and shaping the future of brands. There is also the opportunity to work on a dissertation or an industry-sponsored project.
Across all your modules, your studies will be firmly grounded in real-world practice. You’ll develop critical thinking by analysing the strategic marketing plans of actual businesses, considering how you might approach things differently. Case studies will take a global perspective, giving you the chance to explore international companies such as Huawei Technologies, Sony, Haribo, and Spotify. This ensures you graduate ready to excel on an international scale—whether that means returning to your home country, working with businesses that serve global clients, or joining a multinational corporation.
Compulsory Modules
Optional A Modules
(Credits: 20)Optional B Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll benefit from teaching that is both research-driven and industry-focused, learning from lecturers, academics, and guest speakers who are actively engaged in cutting-edge research or bring hands-on business experience.
Learning is delivered through a blend of lectures, seminars, group work, presentations, case study analysis, and independent study. Teaching takes place both face-to-face and online, using a combination of synchronous and asynchronous activities. Lectures are highly interactive, incorporating question-and-answer sessions, group tasks, games, learning technologies, live polls, and video. Seminars provide opportunities for you to work on collaborative projects, developing your teamwork and communication skills. Examples may include creating a strategic marketing plan or applying stages of the marketing research process.
Throughout your studies, there is a strong emphasis not only on applying key marketing and management theories, but also on thinking critically about them in a contemporary context.
Assessment
Throughout the course, your knowledge will be assessed through a variety of methods, including coursework, group projects, and presentations. You’ll submit both formative and summative work, receiving constructive feedback to help you identify strengths and areas for improvement.
Employability
After the Course
You’ll graduate ready to harness the power of digital marketing to drive business success. You’ll develop the skills and confidence to thrive in both domestic and international organisations, with career opportunities across a range of sectors, including telecoms, technology, international trade, retail, and more. Roles could span business-to-business or consumer marketing, within companies or agencies, giving you the flexibility to shape a career that matches your ambitions.
Careers
Examples of careers that you could enter include:
- Social Media Manager
- Data Analyst
- Digital Marketing Consultant
- Market Researcher
- Marketing Executive/Manager
Discover more on our Careers webpages.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in January each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in January each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 6.0 in Writing and Speaking, and 5.5 in Reading and Listening)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the required English skills.
-
- UEA International Study Centre
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
)
Fees and Funding
Tuition fees for the Academic Year 2025/26 are:
-
UK Students: £13,800
-
International Students: £24,300
We estimate living expenses at £1,136 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.