MSc BRAND LEADERSHIP
MSC BRAND LEADERSHIP
Where brand managers control and protect what already exists, brand leaders create something new, either by developing new brands, or by taking existing brands to new places or greater heights. On this course you will gain the skills, experience and contacts you need to become an innovator in branding. You’ll graduate ready to begin a hugely rewarding career, leading the way for the brands of tomorrow.
Across lectures, seminars, masterclasses, field trips, group work and project work, you’ll discover critical concepts, tools and techniques. You’ll build your leadership skills and your creative capabilities. You’ll also gain valuable hands-on experience by working on live branding briefs and completing your own creative projects.
Our course is unique in that you’ll work closely with the branding industry. You’ll tap into our network of branding experts, including some of the most distinguished branding professionals in Britain. You’ll gain practical experience right from the start of the course, working on live projects set by our industry contacts. You’ll have your own mentor – someone who works in the branding industry to support and guide you.
You’ll be part of a small, carefully chosen and globally diverse cohort. That means you’ll not only benefit from close contact with lecturers, guest speakers, tutors and mentors. You’ll also learn a great deal from your fellow students who will each bring their own unique perspective and experience to the course.
Taking only around 25 students each year, the course is highly selective. We are looking for the best of the best; those people who truly will create the leading brands of the future. If you think you have the potential to change the face of branding, then we want to hear from you – we interview every applicant. You will need to have a degree that was at least 25 per cent business, management or economics. Or have a degree in a different subject and two or more years’ experience working in marketing or strategy. We will accept exceptional experience in place of a degree.
You don’t need to have a background in branding, but you do need to be able to demonstrate your passion for the practice, through internships, holiday or full time work either for a brand, or at a branding agency. Exceptional students may also come straight from a first degree.
You should be able to demonstrate your interest in brands and talk confidently about your favourite brands – what they do well, what they could do better and how they are communicated. Most of all you will be curious and ambitious, and the sort of person that never stops exploring new ideas, fields and frontiers.
You might be currently working as a researcher or assistant in a marketing department. Or you could be working in some other aspect of business such as operations. You might even be working in a completely different specialism such as engineering. You may have a brand in mind that you want to focus on during your studies, for example, a brand associated with your family business.
We welcome international students as an essential part of our community. However, due to the demanding nature of the course, we have a high IELTS requirement score of 7, with no element below 6.5. If you don't yet meet that requirement, you can take a pre-sessional course with INTO UEA. Over the past nine years we have had students from 45 different countries, including Brazil, US, UK, Germany, Nigeria, Russia, India and China.
About
Train to create and lead the brands of the future, on the first UK course to focus on brand leadership.
Brands are everywhere. They shape our decisions as consumers. They reflect and influence culture and society. Brands are ideas that help us navigate an increasingly complex world. They are shortcuts to ‘meaning’, that are essential for businesses, charities and other organisations to define, produce and communicate value. They are big business too. The Apple brand alone is estimated to be worth $184 billion, according to Interbrand. Branding is an industry in its own right, with an estimated 60,000 people working in the field in the UK alone.
On this course you’ll learn how to excel in this fascinating sector. You’ll discover how to create your own brands, and how to take existing brands to new and exciting places. And thanks to our links with industry you won’t just graduate ready to launch brands, you’ll graduate ready to launch your career too.

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Important Information
Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.After the Course
You will graduate ready to launch an exciting career in branding. You could go on to work for an existing brand or to create your own business. You might become a branding consultant, or work for a branding agency. Or perhaps you will return to your family business, ready to take it to new heights. Alternatively you might continue your studies with a PhD, delving deeper into the world of branding.
We are dedicated to opening doors for our graduates, and actively work to promote you to potential employers or clients. Every year we produce a Year Book to promote our graduates, which is sent to our branding contacts.
As part of this course you will also discover how to build your own personal brand, ready to get your career off to a flying start.
Career destinations
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Google
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Saatchi and Saatchi
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Unilever
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Omnicom
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Virgin
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WPP

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Assessment for Year 1
We’ll assess your knowledge and understanding through coursework, assessed presentations and two exams.
Throughout the course you’ll hand in formative and summative assessments – from which you’ll get extensive feedback to help you identify areas of strength and areas for improvement.
Assessment for Year 1
We’ll assess your knowledge and understanding through coursework, assessed presentations and two exams.
Throughout the course you’ll hand in formative and summative assessments – from which you’ll get extensive feedback to help you identify areas of strength and areas for improvement.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.Entry Requirements
Degree classification
2:1 or higher or the international equivalentDegree subject
Business, Management or EconomicsAdditional entry requirements
This course is designed for people with some experience of the subject, either in their undergraduate degree, or in working life. We will help you build on your existing knowledge and prepare you for a successful career in branding.
For that reason, we ask you to be either:
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a new graduate who has studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or
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a graduate in any subject, with three or more years' experience in marketing or strategy work.
Either way, you must have an upper second class honours degree (2:1) or its international equivalent.
If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.
GETTING TO KNOW YOU
To help decide if the course is right for you, we ask you to submit a written statement with your application, setting out why you want to do this course, and why you are passionate about branding.
Students for whom english is a foreign language
We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:
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IELTS: 7.0 overall with a minimum of 6.5 in all components
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PTE (Pearson) Academic: 65 overall with a minimum of 58 in all components
Test dates should be within two years of the course start date.
Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests
INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact intopre-sessional@uea.ac.uk
Interviews
We will ask applicants who meet our requirements to take part in a telephone interview with our professional course director, Robert Jones. He will be looking for enthusiasm about, and some knowledge of, brands.
Intakes
This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.

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Fees and Funding
Tuition fees for the Academic Year 2021/22 are:
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UK Students: £15,000 (full time)
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International Students: £19,900 (full time)
If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for Home students).
We estimate living expenses at £1,015 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course related costs
Please see Additional Course Fees for details of additional course-related costs.

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How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
FURTHER INFORMATION
MSc Brand Leadership personal statement:
Please note that when submitting your application for MSc Brand Leadership you should pay particular attention to your personal statement.
You must make sure that you submit a statement of not less than 500 words stating:
why you want to be a brand leader? why branding matters to you? why you want to build a career in branding? and the contribution you want to make to the future of branding? You may continue on a separate sheet if necessary and attach this with your application form.
If you have any queries please contact the admissions team on the details below.
Curriculum Vitae:
We strongly encourage you to submit your curriculum vitae with your application form to help support your application.
If you would like to discuss your individual circumstances prior to applying please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.
To request further information & to be kept up to date with news & events please use our online enquiry form.

We love Norwich

High quality, supportive & empowering

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We love Norwich

High quality, supportive & empowering

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