Tritiki: Tea, Culture, Lifestyle Tritiki: Tea, Culture, Lifestyle

The most satisfying moment for me is realising that my business is working, that after all my hard work, I have achieved something.


Name: Junnel Andre-Fatah

Course: BSc Accounting and Finance

Tritiki is a student led company. We focus on providing our own exclusive tea blends as well as unique teas from across the globe, in order to promote a healthy lifestyle. Tritiki believes in the importance of ethical trading, and so we work with fair trade suppliers to provide the highest quality teas whilst also holding ourselves and our suppliers to the highest ethical standards.

Founded in 2015, Tritiki recognises the importance of well-being through student life. We aim to promote this idea, and we have done so by developing our own unique blends of tea which contain various health benefits. We are a company that also aims to make a big social impact. Our motto: tea, culture, lifestyle.

Tritiki's mission statement:

  • Be a positive influence on people and the planet
  • Be the first choice for high quality tea
  • Be an ambassador for a healthy lifestyle.

How did UEA Student Enterprise help you?

The Student Enterprise team have helped Tritiki in every step of our journey so far. They have guided us towards the right direction in order to achieve our goals, and have given us the means to get to the stage we are at today. From helping us with the development of our idea, right through to selling our products, the Student Enterprise team have given us their full support. Also, through them we have made extremely valuable connections; some of whom offer me personal advice regarding Tritiki's advancement on a regular basis.

Moreover, the enterprise team have helped me get a Santander 'Try It' award, which has really made an impact on Tritiki's general momentum.

What motivates you?

There are a lot of factors which determine my motivation. However, challenges and competition are a couple of the biggest factors. Being challenged and having a competitive nature intensifies my work ethic and determination to succeed, whilst realising there is more room for improvement.

How do you define success?

For me, total success is defined as the achievement of overall purpose.

The steps I take towards achieving my success are accomplishing the goals I have set for myself in a professional, personal and academic context. This accomplishment is also a feeling which i consider success, but to a lesser extent.

Thus, I do not yet consider myself a successful person, but I feel that I'm on my way towards it. I also feel that success is something that everybody can achieve.

What has been your most satisfying moment in business?

The most satisfying moment in business for me is realising that my efforts have been set in motion and my business is working. That after all my hard work, I have achieved something, like attaining funding from the university, or outperforming initial sales forecasts. Even when people speak about Tritiki, and acknowledge our business, there comes a feeling of satisfaction.

What piece of advice would you give to university students who want to become entrepreneurs?

One piece of advice I would give is to realise that it is a challenging process. You will face extremely long hours, and at times you will find yourself starting to question whether what you are working on was the right decision. At these times, my advice is to stick with it despite your doubts, or other's for that matter. Find the motivation and the drive to carry on, when so many others would not. If you are willing to work hard throughout the entire process, the rewards will eventually follow, little by little.