Studifuel, healthy snacks and recipes for students Studifuel, healthy snacks and recipes for students

Studifuel, healthy snacks and recipes for students




Names: Armen Brown and Sam Birch

Course: BSc Computing Science, BSc Economics

Studifuel’s aim is to make it easier for students to lead healthier lifestyles at university by providing them with healthy alternatives to unhealthy snacks and meals along with enough of the vitamins and nutrients they need to reach their full potential.

Studifuel is a subscription box containing healthy snacks, vitamins and minerals, herbal teas as well as access to a vast range of cheap, healthy recipes on our website. Our aim is to provide students with alternatives to unhealthy snacks and beverages with our carefully selected healthy snacks and herbal teas, whilst showing them that it’s easy to cook healthy and cheap meals with our online recipes. Furthermore, our vitamins and minerals provide them with essential nutrients that aid physical and mental wellbeing that many are lacking in their current diets.

How did UEA Student Enterprise help you?

We were awarded a grant to move our idea further. Also, UEA Enterprise centre are incredible helpful with any questions we might have – and provide ongoing support.

What worries did you have while setting up your business, and how did you overcome them?

We are working in a competitive market place, and we are funding this with our own money, so managing time and money were our greatest concerns – we managed this through selling belongings on eBay and many sleepless nights.

What ignited the spark in you to start a new business rather than look for work from someone else?

Sam and I are people who would rather lead than follow the direction of others, we’re wolves and not sheep.

What would you say are the top three skills needed to be a successful entrepreneur?

  • Drive – Starting a business is a ride but you need to keep at it as success won’t come immediately.
  • Determination – People may doubt your idea or shrug you off but you need to keep at it
  • Listening – Be willing to change and take on board the ideas of others

What motivated you to set up this business specifically?

Getting student to live a healthier lifestyle, I’ve previously cycled across America and know the importance of exercise and Sam is health conscious and a keen athlete.

How do you define success?

When we’re valued at $1million.

Where did your funding/capital come from and how did you go about getting it? Was UEA part of this?

SFE monies and our pockets – we also got a grant from UEA of £250.

What has been your most satisfying moment in business?

Our first sale.

What piece of advice would you give to university students who want to become entrepreneurs?

Be willing to fail, learn and change – but it’s so worth it and it develops you as a person.