Mark Goss - case study Mark Goss - case study

UEA School: SOC
Employer: TSB Bank plc  
Position: Senior Marketing Manager

 

Please explain how your career has developed since graduating.

Joined an insurance company as a graduate trainee and have moved company every 3 to 4 years to gain a variety of experience and avoid getting stale (or bored) in a variety of marketing roles including start-ups and dot.com.

What is the most rewarding aspect of your current role or your greatest career achievement so far?

Twice being part of a small teams that have launched new marketing operations and new brands across the U.K. - including recruiting new teams, developing new products and launch campaigns.

What steps did you take in finding employment (in particular did you use the UEA careers centre, job websites, networking events)?

I did use UEA careers service to get my first interviews but after that used marketing recruitment consultants or applied to firms direct. Applying direct and using my own contacts has worked better in recent years.

What are the key skills you learnt at UEA?

I studied History and was not particularly business minded. But, the classic academic rigour of researching and being able to present a coherent argument has always served me well - as has creative thinking and keeping an open, inquisitive mind.

How have these skills or your course made a difference in your career?

Key thing is being adaptable to new organisations, roles, priorities, working environments etc., but being able to apply some consistent approach to problem solving.

Why did you choose to study at UEA rather than another institution?

I loved the atmosphere of UEA right from my first visit - informal and modern but learned with and a strong academic and arts ethos. I also loved the way the university blended with such an historic city. Suited my independent streak.

Do you have any tips or advice for current students or recent graduates?

Try to get some relevant experience for the field you're interested in and/or try to demonstrate some initiative or stand out.  Don't waffle/ over exaggerate on your CV about skills and attributes you can't back up with evidence