Director of Admissions, Recruitment and Marketing


Associate Pro-Vice-Chancellor (Recruitment and Admissions) – Dr Charles Seger (Chair)

Director of Admissions, Recruitment and Marketing – Dr Vivien Easson (Secretary)

Associate Deans (Admissions) – HUM Thomas Roebuck, FMH Katrina Emerson, SCI Stephen Laycock, SSF Francis Lemon

Executive Team representative – Professor Paul Dobson, Pro-Vice-Chancellor (Social Sciences)

Director of Finance – Jason Brown (alternate: Head of Planning – Dr Garrick Fincham)

Associate Director Marketing Strategy – Giles Whattam

Associate Director Admissions and Applicant Engagement – Alix Delany

Associate Director UEA Global – Karen Blackney   

Associate Director Recruitment, Outreach and Events – Claire Petley  

Associate Director Communications and External Relations – Hayley Mace 

Associate Director Postgraduate Research – Tracey Oak / Melanie Steele

Centre Director INTO UEA – Karen Bridges

Student Representative UEA Students’ Union – Nathan Wyatt, Welfare, Community & Diversity Officer and Serene Shibli Sexton.


Provost and Deputy Vice Chancellor – Professor Christine Bovis-Cnossen

PA to Director of Recruitment and Admissions – Tara Welsh (notes) 

Terms of Reference

(1)        to make recommendations to ET on matters of strategy, policy, operation and resource concerning access, recruitment, admissions and marketing activity in relation to UK, European Union and international students;

(2)        to review formally and monitor progress against student number targets (and tariff scores as applicable) on enquiries, applications and conversion rates during the year; and to recommend to ET such action as required to achieve agreed student number targets/tariff scores;

(3)        to review formally and monitor progress on student number targets and tariff scores for current and future years including monitoring performance on APP and NEACO commitments and targets around widening access and outreach to HE and UEA;

(4)        to receive and consider regular reports from Faculty Admissions, Recruitment and Marketing Executives;

(5)        to receive and consider regular reports from the Admissions, Recruitment and Marketing Division, Learning and Teaching Committee and other Committees where they may impact upon recruitment and admissions;

(6)        to monitor the impact of policy and practice in the areas of access, recruitment, admissions and marketing on equality of opportunity for potential students, to ensure compliance with the University’s requirements and those of external regulatory bodies, and to report annually to Senate; and

(7)        to consider the impact of economic, political, environmental and health related global events on recruitment, and to review options for mitigation.