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You’ll often hear it said – “I need a photograph of that”. For many, photography has been synonymous with existentialism, or proving something happened, perhaps for humour, entertainment or just simply documentation. But the desire, or need to both take and share photographs has fundamentally changed in recent years. Photography is a medium that has seen a number of developments throughout history. Originally seen as a privilege for the professional and ‘upper classes’, technological developments such as the Kodak Brownie helped to bring photography to the masses. Next came digitalisation, whereby thousands of photographs could be taken at very little cost, with no impact on the quality of the image. The final piece of the jigsaw has been the smartphone revolution, with the integration of sharing and capturing technologies. Now, not only can anything be photographed, but can be shared, on a potentially global scale, with the click of a button.