How can a country be good or bad? How can a country be good or bad?


Simon Anholt, Honorary Professor at UEA

Date: Thursday 13 March 2014

Location: Julian Study Centre Lecture Theatre, University of East Anglia

Time: 6.30pm

Admission free - everyone welcome

We live in an age of huge, shared, global challenges: climate change, terrorism, economic crisis, pandemics, migration, poverty … the list goes on.

International organisations like the United Nations and the World Bank, created in different times to regulate a different world, are struggling to keep up. And nations are resolutely focused on domestic issues, behaving as if each of them was the whole world, as if all that mattered was their own progress and prosperity.

Yet if nations could learn to be good, to find imaginative new ways of aligning their domestic priorities with the needs of the planet and humanity, then things might really start to change.

That change could start today, if we demand it of our politicians: if we insist on living in a Good Country.

About Simon Anholt

Simon Anholt is a leading expert in understanding, measuring and influencing ultra-wide scale human attitudes and behaviour.  Past Vice-Chair of the Foreign Office Public Diplomacy Board, and has advised the Heads of State and Heads of Government of 53 nations on international economic, political and cultural engagement.  Awarded the 2009 Nobels Colloquia Prize for Economics.

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