Jiang Shuying Jiang Shuying

Chinese film star visits UEA for international campaign

UEA alumna and award-winning Chinese actress Jiang Shuying visited UEA on Friday 8 September as part of a UK trip to promote the benefits of links between China and the UK.

Jiang Shuying, who graduated from UEA with a Master’s in Media Economics in 2012 after spending a year at INTO, visited Norwich as part of a week-long UK trip supported by the Department of International Trade. She came in her role as an ambassador for the UK government’s Spirit of Youth campaign, which promotes Britain’s creativity and innovation in China. 

She was welcomed to the campus by Prof Philip Gilmartin, Pro Vice Chancellor, Faculty of Sciences, then followed by a film crew as she shared her memories of studying here. Other places she visited during her trip included the British Museum, BAFTA and the Shard in London.

The Spirit of Youth Campaign was launched in July by Princess Anne and the British Ambassador to China Dame Barbara Woodward. The campaign is a China-wide initiative to inspire the next generation of leaders and promote deeper collaboration and exchange. It will do this through a six-month programme of events based on the themes of Culture and Creative, Sport, Tourism, Health, Science and Innovation and Education.

Karen Blackney, Head of the International Office, said: “We’re delighted to host Jiang Shuying as part of the Spirit of Youth campaign. We always welcome back our alumni and this is a great opportunity to celebrate her success and that of many of our international graduates, while showcasing the benefits of studying in the UK and celebrating our links with China.”

Jiang Shuying said: “I chose to study in the UK because of the first-class educational experience provided by UK higher education institutions. But it was also to broaden my horizons. I have always been captivated by British film and fashion. I wanted to experience the culture that produced such creativity and innovation and tour the sites that inspired so many iconic films and writers, old and new. I’m honoured to be part of the Spirit of Youth campaign and to help inspire the youth of China through my experiences.”

Alan Pain, Regional Director at the Department for International Trade, added: “The link between China and the East of England continues to grow stronger, with increased trade and investment, and this visit helps showcase the real excellence that exists in the region to a large and influential audience. China continues to represent a significant opportunity for growth and the Department for International Trade is on hand to help companies succeed in international markets, including China.”