MBA Alumni: Xiaozhi Sun (Sunny)
During a sunny February afternoon, 2019 full-time MBA students took a short academic trip to Theatre Royal.
The trip included a discussion session with the Marketing Manager as well as a tour of the backstage. During the Q&A session, we asked questions about how to do the market segmentation, what kind of promotion were used during the marketing process and how to control the budget, etc.
Though this short academic trip only lasted an afternoon, we had a great time and an opportunity for discussion with a real marketing manager, which was extremely helpful for the next study. During this trip, we strengthened class cohesion and increased our friendships.