MSc Marketing and Management
- Full Time
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- September 2024
If you aspire to work in a managerial role but want the edge that marketing training will give you, or if you want to work in a management position within marketing, this MSc Marketing and Management is the course for you.
The world of business and management is constantly changing so it is vital that you learn how to think for yourself and adapt to changing circumstances. This degree will prepare you to do just that.
It’s also a great choice if you are interested in both marketing and management and want to keep your options open by exploring both disciplines.
The course is also ideal if you have your own business, or work in a family business, and want to improve your marketing and management skills in order to take that business to new levels.
You’ll learn how to identify, evaluate and execute marketing and management strategies. You’ll also discover how to engage and collaborate with other specialists – an essential skill if you aspire to rise to the top in business.
This course is an excellent foundation for a career in marketing and/or management. Alternatively, it will help you bring a marketing and management perspective to any number of other business roles.
You don’t need to have studied or worked in marketing or management before to excel on this course – you’ll be introduced to all the key concepts and practices before delving deeper.
Equally, if you do have experience working in or studying marketing or management, this degree is a great opportunity to push your skills and capabilities even further.
Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing and management. You’ll explore theories, concepts and techniques, and build the analytical tools and perspectives necessary for a lifetime of making marketing and management decisions. You’ll also learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.
In your marketing studies you’ll discover the long-standing fundamentals of the field, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets and their behaviours, and how to develop brands and manage teams that work effectively within those markets. And you’ll discover how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals.
In your management studies you’ll develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of any business. Good management requires empathy, communication skills and confident leadership. And these are exactly the sorts of skills you’ll develop on this course. You’ll also learn how to understand people from different backgrounds and get the best from them.
Throughout your studies you’ll learn how to understand, explain and lead the role of marketing and management in a range of contextual settings. You’ll explore the impact of marketing and management strategies on growth, cash flow and profit.
Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.
Study and Modules
In your first semester you’ll gain a firm foundation in both marketing and management, and in other essential business functions.
You’ll explore the history of marketing before going on to look at marketing strategy. You’ll study the theory of marketing and discover different marketing models. You’ll gain experience in key marketing methods, from print to digital, to the evolving channels of social media.
You’ll discover the key theories and skills of management. You’ll learn how to make successful management decisions, as well as how to communicate, allocate tasks, run and contribute to effective meetings, and how to work with others to get the best from them.
Your first semester is a great chance to explore different areas of marketing and business, and discover the areas you might like to specialise in during the rest of your studies and future career.
In your second semester you’ll have the chance to specialise by choosing from a range of optional modules from a selected list.
You’ll develop your ability to think critically and strategically, ensuring that you graduate ready to think for yourself and make your own decisions. You won’t just study the theories and practices of today – you’ll learn how to critically analyse and assess them. That means you’ll be ready to handle whatever new theories and tools arise during your career.
Unlike other Master’s courses where your third semester is spent on independent study, you will benefit from a third semester of taught modules, consolidating your learning and further developing your critical thinking skills.
Across all your modules your studies will be grounded in the real world. For example, you’ll develop your thinking by interrogating the strategic marketing plans of real businesses, asking how you might do things differently, or what techniques might work in other businesses, and case studies will have a global outlook.
Optional A Modules(Credits: 40)
Optional B Modules(Credits: 20)
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll benefit from teaching that is research-led and industry-relevant. You’ll learn from lecturers, academics and guest lecturers who are engaged in cutting-edge research and/or have practical experience in business.
Learning takes place through a mix of lectures, seminars, group work, presentations, case study analysis, and individual study. Teaching takes place both face-to-face and online. The course is taught using a combination of synchronous and asynchronous activities. Our lectures are often highly interactive, with group tasks, games, learning technologies, direct polls and video.
Throughout your studies there will be an emphasis not only on learning how to apply key marketing and management theories, but also how to think about them critically in a modern context.
There is no dissertation on this degree, which means you’ll benefit from a greater number of taught modules. Although there is no dissertation, you will have the chance to hone your research skills by researching primary and secondary sources during your modules.
During the programme your knowledge is assessed using a broad range of assessment methods (e.g. coursework, group projects, and presentations). You will be able to submit formative and summative work for assessment, and you’ll receive feedback on your work to help you identify areas for improvement and areas of strength.
- Degree Classification
- Bachelors degree - 2.2 or equivalent
- Degree Subject
- Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
IELTS: 6.0 overall (minimum 6.0 in Writing and Speaking and 5.5 in Listening and Reading)
Test dates should be within 2 years of the course start date.
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of qualifications that we may accept to meet this requirement.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
This course is open to UK and International applicants. The annual intake for this course is in September each year
Additional Information or Requirements
This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
INTO University of East Anglia
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
Our Admissions Policy applies to the admissions of all postgraduate applicants.
Fees and Funding
Tuition fees for the Academic Year 2024/25 are:
UK Students: £12,900 (full time)
International Students: £22,700 (full time)
If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for Home students).
We estimate living expenses at £1,023 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
International candidates are also encouraged to access the International Students section of our website.
After the Course
You will graduate ready to take on a variety of management and marketing roles in the private and public sector, in domestic and international organisations, and in all sorts of sectors.
Throughout the course there is a strong focus on employability. You will be able to take part in our annual Employability Week, where you’ll hear from industry experts and our alumni about how they built their careers.
A degree at UEA will prepare you for a wide variety of careers. We've been ranked 1st for Job Prospects by StudentCrowd in 2022.
Examples of careers that you could enter include:
Junior managerial positions
Discover more on our Careers webpages.