In a funded intervention development study (Medical Research Council: MRC MR/P016944/1), our research team created a package of support called BabyBreathe™ to help women stay smoke free following the birth of a baby.

This includes support from a health visitor, tailored online, app based and text message support, support to use alternatives to smoking  and self-rewards to remain smoke free. 

Women who have quit smoking during pregnancy, or in the 12 months before pregnancy, will be identified across four areas of the UK (Norfolk, London, Scotland, North East). If they agree to be part of the trial, they will then be put into one of two groups, receiving the support of BabyBreathe, or usual care, with the same chance of being in either group.

We will measure how many women receiving the BabyBreathe support package are smoke free at 12 months following the birth of their baby compared to those not receiving additional support. We will assess the value for money of the package of support. We will also look into which parts of the package are most used, ‘liked’ and appear most effective by talking in depth to women, partners and health visitors.

The BabyBreathe trial is funded by the National Institute for Health Research Public Health Research programme. UEA are working in collaboration with St George’s University of London, The University of Edinburgh, University of Stirling, The Institute of Health Visiting and the University of Leicester.

Download BabyBreathe Recruitment Leaflet as PDF

Download BabyBreathe Recruitment Poster as PDF

Please note that you will need to live within one of the trial recruitment areas in Norfolk, London, the North East or Scotland to be eligible to take part.

 

The BabyBreathe Research Team

 

Meet the members of our research team

London
Charlotte Wahlich
babybreathe@sgul.ac.uk

Norfolk
Tracey Brown
babybreathe@uea.ac.uk

North East
Sarah Brown
NE.BabyBreathe@ihv.org.uk

Scotland
Isabelle Uny
Jennifer McKell

babybreathe@stir.ac.uk

The BabyBreathe Management Team

 

Name

Affiliation

Role

Professor Caitlin Notley

UEA

Chief Investigator

Professor Linda Bauld

The University of Edinburgh

Co-Applicant

Professor Tess Harris

St George's University of London

Co-Applicant, London recruitment hub joint PI

Professor Richard Holland

University of Leicester

Co-Applicant, Public Health trials expertise

Dr Felix Naughton

UEA

Co-Applicant, Lead for digital intervention component

Professor Wendy Hardeman

UEA

Co-Applicant, Intervention development, fidelity, process evaluation

Professor Dan Smith

UEA

Co-Applicant, Computing science lead

Dr Allan Clarke

UEA

Co-Applicant, Lead Statistician

Mr David Turner

UEA

Co-Applicant, Health Economist

Dr Sharon Duneclift

Cambridge Community Services NHS Trust

Co-Applicant, Clinical lead for Health Visitor research delivery

Mrs Vicky Gilroy

Institute of Health Visiting

Co-Applicant, North East recruitment hub PI and health visiting expertise

BabyBreathe technical support

 

For technical support or help with the Babybreathe intervention website, app or SMS text message support system, please contact babybreatheuea@gmail.com  

Instructional Videos

 

iCO monitor instruction video for BabyBreathe participants

 

iCO monitor instruction video for BabyBreathe health visitors