Pioneering experimental and behavioural economics Pioneering experimental and behavioural economics

The Behavioural Economics group is a pioneer of experimental and behavioural economics and are ranked 4th in the world in cognitive and behavioural economics. Members of our group developed some of the earliest behavioural theories of choice under risk and uncertainty, and ran some of the UK's first economics experiments. UEA has been a noted leading centre of experimental economics since the 1980s. In most recent rankings of economics departments published at UEA ranked fifth in the world and first in the UK for ‘decision theory/experiments'. 

Current research includes focal points and salience, bargaining, the nature of other-regarding preferences - both social and antisocial, contests and competitiveness, and public goods provision. There is currently strong UK and international interest in policy-making circles to incorporate insights of behavioural and experimental economics into policy design. Our group's strengths in measurement of preferences and valuations, and by extension cost-benefit analysis, have already tailored solutions to major domestic institutions such in the UK Departments for Health, Transport and Environment, Food and Rural Affairs. 

Interdisciplinarity is one of the keys to our research success. Collaboration with researchers in other Schools is facilitated by the Centre for Behavioural and Experimental Social Science (CBESS) - a cross-disciplinary centre of researchers who develop and test models of human behaviour and deduce implications for the formulation and evaluation of public policy. CBESS research informs policy and business strategies - including "nudging", utility tariff design, product labelling, and indebtedness. 

The group is renowned for agenda-setting contributions in areas such as modelling and measurement of preferences, and fertilises policy formation by its findings on how people perceive complexity, uncertainty, and ambiguity. These issues interweave dynamically with this group's historical research strengths (e.g. Professor Robert Sugden and colleagues used stated-preference methods to estimate valuations for quality-adjusted life-years (QALYs) for the National Institute for Health and Clinical Excellence - QALYs being a key component in conducting cost-benefit analyses of new treatment options for diseases).

Through CBESS the Behavioural Economics group is a founding member of the ESRC Network for Integrated Behavioural Science (NIBS) whose Advisory Group includes representatives from users in business, industry, media, and government.

Faculty staff

Sheheryar Banuri is a development economist and lecturer. His research focuses on motivation and decision-making in the public sector. His work is at the intersection of policy, economics, and public administration, and uses a combination of survey methods, lab, and field experiments. Sheheryar has conducted field research in Burkina Faso, Indonesia, Pakistan, the Philippines, and the US. His work has provided policy guidance to the governments of Indonesia, the Philippines, and Burkina Faso. His research has been published in leading academic journals including the European Economic Review, Public Choice, Social Choice and Welfare, and the Journal of Artificial Societies and Social Simulation.

Michael Brock's current research interests explore the relationships between behavioural economics and environmental attitudes. More specifically, he is interested in discovering how we can examine the decision-making and preference construction of individuals regarding public, collective and environmental goods. From this, his work seeks to illustrate the ways in which we are able to identify and then direct people’s behavioural choices in a way which should enhance the collective well-being for society and/or the environment.

David Cooper’s research focuses on experimental economics with applications to game theory, organizational economics, and entrepreneurship. He has written papers on learning in strategic settings, decision making by teams in strategic settings, overcoming coordination failure within organizations, and the role of communication in fostering collusion


Peter Dawson is a Reader in Economics.  He holds a PhD from the University of Hull, is an Associate of the Economics Network and a Fellow of the Higher Education Academy.   Peter has extensive experience of the UK higher education sector having previously worked at the University of Bath and undertaken external examining positions at Imperial College London, Loughborough University and University of Sussex amongst others. 

David Hugh-Jones is interested in group identity, intergroup emotions, conflict and social norms. He has published his work in top journals in Economics (like Games and Economic Behavior) and Political Science (like the Journal of Conflict Resolution). David is the PI of an ESRC Research Grant on “The norm of honesty: empirical studies on school pupils and the UK population”. 

Ben McQuillin is interested in game theory, social choice theory, and normative microeconomics. In one line of research he uses non-cooperative models of coalition formation, together with cooperative game solution concepts, to explore expected and rightful outcomes in situations where cooperation induces both surpluses and externalities. These situations range from transnational treaties (such as the hoped for ‘Copenhagen Protocol'), to corporate mergers and political pacts.

Peter Moffatt's principal research area is "Experimetrics", that is, the econometric analysis of data from Economic Experiments. He is particularly interested in ways of allowing for between-subject heterogeneity, and with this objective he has applied mixture models in various contexts, including risky choice experiments, fairness experiments, and public goods games. Recently he has extended the well-known "double hurdle model" to the panel data context, making it useful for dealing with excess zeroes in experimental data.

Amrish Patel is a game theorist specialising in psychological game theory. His research develops models to identify the strategic implications of belief-dependent preferences such as reciprocity concerns and status-seeking.


Dr Stefan Penczynski works as an experimental economists and is interested in Behavioral Economics, Behavioral Game Theory, Information Economics, Political Economy and Development Economics. He analyses economic behavior such as information disclosure, social learning, auction bidding, jury voting, trust, etc. with innovative experimental methods that include natural language evaluation.

Anders Poulsen's general research interests lie within bargaining, distribution, conflict resolution, and coordination of economic activity. These areas are investigated using concepts and tools from game theory, experimental economics and behavioural economics.


Stefania Sitzia's research interests are in experimental methodology and in industrial organisations issues that she explores using experimental methods. 


Robert Sugden uses a combination of theoretical, experimental and philosophical methods to investigate issues in the areas of theoretical and applied welfare economics, social choice, choice under uncertainty, the foundations of decision and game theory, the methodology of economics, and the evolution of social conventions. He is the co-author of Experimental Economics: Rethinking the Rules, (Princeton University Press, 2009). Currently, his research focuses on the problem of reconciling behavioural and normative economics.

Theodore Turocy's research focuses on modelling how people perceive and behave in strategic situations, including applications in auctions, the provision of public goods, contests, network formation, and sport. He is the lead developer of Gambit, a widely-used software package for the computational analysis in game theory.

Mengjie PortraitMengjie Wang is a Senior Research Associate in the School of Economics. She holds a PhD in Behavioural and Experimental Economics from the University of East Anglia. Her research focuses on indivudial decision-making, in particular consumer behaviour. She is also interested in fairness considerations in competitions.

Jiwei Zheng completed his PhD at UEA in 2014. His background is behavioural and experimental economics, and research interests include consumers' bounded rationality and individuals' coordination behaviour.

Research Students

Dalal Alotaibi is a research student in the School of Economics. She has been a lecturer in Nora University in Saudi Arabia for five years. She is interested in social norms and culture, female labour participation in Arab countries and developing countries in general, as well as gender inequality.

Izzatina PortraitN. Izzatina Abdul Aziz' research interests lie in the intersections of behavioural development economics and political economy. Her current research explores social preferences in representative leaderships. Izzatina has the experience of conducting lab-in-the-field experiments in rural Sarawak, the Federation of Malaysia. She also currently holds a grant from the International Foundation for Research in Experimental Economics (IFREE). 

Profile Picture Rosie AlmondRosie Almond is a research student in the area of behavioural economics, She has a particular interest in donation behaviour  and distributive preferences and their pertinence to reducing inequality and poverty. Exploring these areas, through the use of economic experiments, forms the basis of her research.

Kevin Grubiak PortraitKevin Grubiak is a research student working in the area of behavioural and experimental economics. His research interests comprise unethical behaviour, self- and social image concerns, self-serving biases, moral excuses, strategic information avoidance and lying aversion.

Prachi Hejib is a Research Student in the School of Economics. Before starting her PhD, she studied Behavioural Economics at the University of Nottingham where she developed her interests in experimental economics and individual decision making. In particular, she is interested in how behavioural biases affect individual decision making in complex and uncertain environments; whether firms can use these biases to take advantage of consumers; and how regulators can minimise such negative effects. 

James Merewood is a PhD Student in the School of Economics. James' research interests include behavioural and experimental economics, development, policy design and evaluation and the economics of corruption. More specifically, his PhD thesis, supervised by Sheheryar Banuri and Oana Borcan, focuses on policy interventions surrounding competitive selection of public sector management in developing countries.

Emike portraitEmike Nasamu is a research student. She is interested in Behavioural game theory, Experimental economics and sports economics. She is currently working on studying the effects of leadership in complex team


Loylom Prasertsri is a research student in the School of Economics. His main area of thesis is Economics of Corruption, with a particular interested in the use of laboratory experiments to investigate corrupt transactions