Driving Change: Behavioural Science for Health and Social Care Professionals and Researchers
Key Details
- Course Fee
- £465
- Course Duration
- 2 Days
- Course Delivery
- Virtual Workshop
- Further Information
- fmh.cpd@uea.ac.uk
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Welcome to Norwich
According to the Sunday Times, this city is one of the best places to live in the UK.
Course Overview
Driving any change in health and social care requires interventions that support service users/professionals to change their behaviour.
Behavioural science is the methodological discipline of understanding, predicting and changing human behaviour. For example, understanding why people do not adhere to treatment, predicting those who may not adhere and developing interventions to address the reason(s) for non-adherence. The National Institute for Health and Care Excellence (NICE) describes behaviour change interventions as having “enormous potential to alter patterns of disease and improve public health”.
This course is designed for health and social care professionals and researchers looking to obtain the practical skills necessary to design and implement their own behaviour change interventions.
Course Dates
25 & 26 February 2026
Learning Outcomes
By the end of this course, participants will be able to:
- Describe the concept and applications of behavioural science for developing health and social care interventions
- Describe behaviour change theories and frameworks for underpinning the development of health and social care interventions
- Apply behavioural science principles to determine the target audience for behaviour change
- Design a behaviour change intervention for a defined target audience
Course Structure
The course is structured across two intensive, highly interactive days designed to transition participants from understanding behavioural science concepts to practical intervention design skills. The course starts with an overview and rationale for applying behavioural science in health and social care, moving onto the main behavioural science theories and frameworks.
Day 1 focuses heavily on laying this theoretical groundwork for behaviour change.
Day 2 culminates in participants designing their own intervention in a small group and delivering mini-presentations, ensuring they leave with tangible skills ready for application.
The course emphasis is practical application, with structured activities such as defining the target audience(s) for behaviour change interventions and diagnosing the determinants of behaviour from raw research data. Two case studies drawn directly from the facilitators’ own research portfolio will be presented: one focussing on professional behaviour change and the other on service user behaviour change, demonstrating how the concepts covered translate into real-world interventions.
In addition to undertaking activities to build confidence in using behavioural science, participants will access a Behavioural Science Clinic. The clinic will be an opportunity to receive bespoke feedback and advice from experts on personal projects, such as a quality improvement project, fellowship application, or research idea.
