From Silicon Valley to Norwich: UEA graduate behind ‘Like’ button returns for Lasdun Lecture

By: Communications

Bob Goodson smiling at the camera, in front of black background, with the words 'LIKE THE BUTTON THAT CHANGED THE WORLD' and 'BOB GOODSON' to his left

Did you know that one of the internet’s most recognisable icons has its roots in a UEA graduate’s imagination?

Bob Goodson, a University of East Anglia (UEA) graduate, whose work helped shape one of the world’s most recognisable digital icons – the ‘Like’ button – will be returning as special guest for the annual Lasdun Lecture.

The UEA Lasdun Lectures bring together thought leaders from across disciplines, to explore topics that resonate both locally and globally. Past lectures have focused on women's health, the state of democracy in the United States, and the findings of the HMS Gloucester.

Having graduated from UEA in 2002 with a BA in English Literature and Philosophy, Goodson is now an entrepreneur, UX designer, and the President and founder of Silicon Valley-based company, Quid.

His lecture, based on his co-authored book Like: The Button That Changed the World, will explore his journey from Norwich to Silicon Valley, the evolution of digital culture, and his role as an originator of the early ‘Like’ button concept.

The event, on Wednesday 13 November, will be held in-person at UEA and livestreamed for wider audiences. It offers a unique opportunity – particularly for Norfolk audiences and tech enthusiasts – to hear from a thought leader whose ideas helped transform how billions interact online.

Student sessions

On Friday 21 November, Bob will also be generously offering his time to work directly with students in 1:1 sessions.

During these, selected students from the School of Computing Sciences, Norwich Business School and from the UEA Careers service’s Student Enterprise network, will have a chance to pitch ideas and run through their career goals with an industry expert.

Study with us Explore our research

Experts find £90K “sweet spot” for crowdfunding success

A new study led by the University of East Anglia (UEA) reveals what drives investors to put their money behind business start-ups.

UEA’s grant and funding success – October 2025

Discover the latest research and funding grant successes happening within the University of East Anglia.

Doctors use Virtual Reality to tackle mental health crisis in farming communities

A new initiative has been launched that uses Virtual Reality (VR) to raise awareness and understanding of mental health in UK agriculture.