BA (Hons) Marketing and Management
Course options
Key Details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- NN52
- Entry Requirements
- ABB
- Course Length
- 3 years
- Course Start Date
- September 2023
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Why you should choose us
Of graduates go on to work and/or study within 15 months after the course
Course Overview
Marketing has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues; marketing is a fast-moving and crucial business function.
Highly accountable, no longer an act of faith. This degree will teach you about marketing 2.0 alongside other fundamental aspects of business.
Covering digital & social media marketing, branding, public relations, data analytics as well as market research and corporate communications, it will give you the rounded business knowledge and leading-edge marketing skills that will make the marketing world your oyster.
UK or global, small or large organisation, employee or entrepreneur, the choice will be yours.
Norwich Business School at UEA was ranked 14th overall for research quality in Business and Management Studies in the Times Higher Education REF 2021 Analysis.
Our BA Marketing and Management is ranked 6th for Marketing and Public Relations and in the top 20 for Business and Management by 'The Guardian University Guide 2023'.
On this degree course, you’ll explore the essential elements of marketing, from a theoretical and practical perspective.
Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world.
You’ll have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course, you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form.
Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year, you’ll be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you’ll study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future career aims.
NBS is a friendly and supportive school, with a lively, proactive and international cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research.
Study and Modules
Structure
All our BA undergraduate degrees share a common first year. This means that you’ll get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree, you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.
Across six fascinating core modules, you’ll explore the essentials of modern business. This will provide an excellent grounding not just in marketing and management areas, such as principles of marketing and organisational behaviour (managing organisations), but also in finance and accounting, understanding the business environment, and managing data in a digital world.
The first year culminates in the application of this knowledge within an applied business project.
Therefore, by the end of your first year, you won’t just have a firm foundation in your chosen subject; you will understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you are also welcome to change pathways.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.
Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including group work, discussion boards and interactive tasks.
Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.
Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with Adnams’ Brewery on past projects.
Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers via discussion boards and in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.
Assessment
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result, you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Structure
After a first year spent discovering the fundamentals of business, in the second year you’ll focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You will also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie. Options cover topics such as digital marketing, international marketing, along with other management-focused topics, such as Business Ethics.
Compulsory Modules
Optional A Modules
(Credits: 20)Optional B Modules
(Credits: 60)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.
Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including group work, discussion boards and interactive tasks.
Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.
Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with Adnams’ Brewery on past projects.
Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers via discussion boards and in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.
Assessment
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result, you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Structure
In your third year, you will study advanced marketing concepts, including consumers, markets and cultures with strategic management. There is also a range of options, such as market research and strategic brand management, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
Compulsory Modules
Optional A Modules
(Min Credits: 20, Max Credits: 40)Optional B Modules
(Min Credits: 0, Max Credits: 20)Optional C Modules
(Min Credits: 0, Max Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.
Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including group work, discussion boards and interactive tasks.
Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.
Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with Adnams’ Brewery on past projects.
Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers via discussion boards and in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.
Assessment
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result, you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Entry Requirements
- A Levels
- ABB excluding General Studies If you are taking an EPQ and three A-levels, we may offer you a one grade reduction on our advertised typical offer, if you achieve an A in the EPQ.
- T Levels
- Obtain an overall Pass including a B in the core of the T Level and a Distinction in the Occupational Specialism. Acceptable subjects are: Digital Business Services, Digital Support Services, Science.
- BTEC
- DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
- Scottish Highers
- AAABB
- Scottish Advanced Highers
- BCC
- Irish Leaving Certificate
- 3 subjects at H2, 3 subjects at H3
- Access to HE Diploma
- Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
- International Baccalaureate
- 32 points
- GCSE
You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
- IELTS: 6.0 overall (minimum 5.5 in all components) for year 1 entry
- IELTS: 6.5 overall (minimum 6.0 in all components) for year 2 entry
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
- Interviews
Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a time.
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Intakes
This course is open to UK and International applicants. The annual intake is in September each year.
Additional Information or Requirements
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes.
We welcome and value a wide range of alternative qualifications. If you have a qualification which is not listed here, please contact us via Admissions Enquiries.
Important note
Once enrolled onto your course at UEA, your progression and continuation (which may include your eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.
International Requirements
We accept many international qualifications for entry to this course. View our International Students pages for specific information about your country.
INTO University of East Anglia
If you do not meet the academic and/or English language requirements for direct entry our partner, INTO UEA, offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:
International Foundation in Business, Economics, Society and Culture (for Year 1 entry to UEA)
International Year One in Business Management and Economics (for Year 2 entry to UEA)
Fees and Funding
Tuition Fees
View our information for Tuition Fees.
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships for eligibility, details of how to apply and closing dates.
Course Related Costs
View our information about Additional Course Fees.
How to Apply
Apply for this course through the Universities and Colleges Admissions Services (UCAS), using UCAS Hub.
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information:
Employability
After the Course
The BA Marketing and Management degree is the ideal stepping stone if you aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign or events manager, graduate trainee manager, marketing executive, or in HR or sales.
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.
Careers
A degree at UEA will prepare you for a wide variety of careers. We've been ranked 1st for Job Prospects by StudentCrowd in 2022.
Career destinations related to your degree include:
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Marketing/PR executive
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Account manager
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Product/brand/communications manager
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Marketing manager
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Digital project manager
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Social media manager