MSc Digital Business and AI
Key Details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- January 2026
Why you should choose us
Course Overview
Are you ready to join the AI-driven digital revolution in business? This dynamic course addresses the global demand for graduates who understand both digital business and artificial intelligence.
You’ll gain hands-on experience with emerging technologies and learn how to harness the power of AI to drive innovation. Alongside technical expertise, you’ll develop the communication and collaboration skills needed to thrive in fast-paced environments—preparing you for a rewarding career at the intersection of technology and business.
Governments and leading tech companies urgently need professionals with expertise in AI and digital strategy. On this MSc Digital Business and AI course, you’ll explore how AI-driven technologies create value, transform business models, and disrupt industries. You’ll develop strong analytical skills while examining both the technological drivers of change and the vital role people play in shaping this new business landscape.
This course gives you the cutting-edge knowledge and skills to stand out in today’s competitive job market. Upon graduation, you’ll be ready for roles in management, consulting, and AI strategy. With a curriculum covering digital business, artificial intelligence, and digital transformation, you’ll gain expertise in high-demand areas and a solid foundation for further academic study.
Study and Modules
Structure
In the first semester, you’ll explore cutting-edge AI concepts and digital technologies whilst developing your research skills for use in the second semester. You’ll also have options to study digital business transformation, cybersecurity for business, and digital business management.
In the second semester, you can choose between a dissertation, an industry-sponsored project, or a selection of elective modules tailored to your interests and career goals.
A dissertation allows you to demonstrate your academic ability by conducting research that contributes to the fast-changing field of how businesses use the latest software and AI. Through this process, you’ll strengthen your analytical and critical thinking skills, preparing you for further study or the workplace.
You’ll also have the option of doing an industry sponsored project that offers applied business challenges and AI experience. You’ll work with businesses to harness your theoretical knowledge in real-world scenarios, and you’ll acquire highly valuable work experience to help build a professional network and develop the skills necessary to excel in the workplace. If you opt for the industry sponsored project, you’ll work directly with clients, understand their needs, and build digital and AI solutions to help change their business outcomes.
As an alternative to a dissertation or industry-sponsored project, you may choose to deepen your operational and governance skills. You’ll learn how to select AI applications for business challenges, how to navigate ethical and regulatory issues in data use, and master project management methodologies to successfully lead complex digital transformation initiatives from conception to delivery.
In the third semester, you’ll learn how to use AI extensively to specify software or code using generative AI to match digital transformation, digitalise supply chains, and apply AI responsibly in business contexts.
Compulsory Modules
Optional A Modules
(Credits: 20)Optional B Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll experience a range of teaching approaches including lectures, seminars, labs and tutorials. The teaching on this course is supported by digital platforms where you’ll be able to access all teaching materials such as lecture recordings, annotated lecture slides, interactive digital documents, and access web whiteboards and question and answer websites that have links to your tutors.
You’ll be taught by leading academics who use a variety of teaching methods to support your learning and guide you through assessment. Our academics are highly motivated and are scholarly and research active in digital business and transformation, marketing, business operations, supply chains, business ethics, social media, customer engagement and entrepreneurship.
All modules on this course have independent study. After your time in lectures, labs, seminars or tutorials, you’re expected to use the remaining time allocated to each module reviewing teaching materials, doing research, and preparing coursework ready for submission.
Assessment
Assessment is mainly through coursework assignments, demonstrations, presentation, and in-class tests. In most assignments, you’ll attempt to solve an authentic business problem for a client, developing a portfolio of analytics work. Each assignment will be completed by a reflection on your experience to identify how you could improve your practice. Each assignment will be supported by formative assessment – assessment for learning, that will give you a chance to test your skills and knowledge, prior to summative assessment – assessment of learning – so you have a chance to improve.
Employability
After the Course
This course prepares you to work in digital transformation. Upon graduation, you could choose to work in any industry—from manufacturing and retail to services, media, arts, entertainment, sports, and more—at multinational or major companies. If you choose to pursue further study, such as a PhD, this course provides a strong foundation, as you’ll have gained experience in researching digital business, critiquing your findings, evaluating the latest technological developments, and assessing the impact of digital technology and transformation within business settings.
Careers
Examples of careers that you could enter include:
- Business and AI Strategist
- Project Manager
- Digital Transformation Consultant
- Digital Supply Chain Manager
- Software Requirements Specialist
- Business Analyst
Discover more on our Careers webpages.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in January each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in January each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2
Degree Subject
Any subject area.
Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 6.0 in Writing and Speaking, and 5.5 in Reading and Listening)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the required English skills.
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- UEA International Study Centre
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
Fees and Funding
Tuition fees for the Academic Year 2025/26 are:
-
UK Students: £13,800
-
International Students: £24,300
We estimate living expenses at £1,136 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.