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Our website uses cookies and pixels to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. A tracking pixel, sometimes known as a web beacon, is a tiny 1x1 pixel graphic that collects information about visits to a page.
We use the following cookies and pixels:
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
Analytics or performance cookies and pixels. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Targeting or marketing cookies and pixels. These record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
You can find more information about the individual cookies and pixels we use and the purposes for which we use them in the tables below:
Necessary cookies
| Origin | Name | First or Third Party | Duration | Information | Platform Cookie Policy |
|---|---|---|---|---|---|
| UEA | GUEST_LANGUAGE_ID | First Party | 12 months | Application cookie used where multilingual pages are available. | |
| UEA | CookieControl | First Party | 3 months | This cookie is set by Civic's cookie banner to remember the user's preferences about cookies. | |
| UEA | UEA_ID | First Party | 12 months | Identifies internal UEA users. | |
| UEA | JSESSIONID | First Party | Session cookie | Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests | |
| UEA | cb-enabled | First Party | 12 months | This cookie is used to check if cookies are enabled and if so, which categories | |
| UEA | UEA_GROUPS | First Party | 12 months | Identifies internal UEA groups. | |
| Form Assembly | FASRV | Third Party | Session cookie | Determines server routing for processing forms efficiently. | https://www.formassembly.com/privacy-policy/ |
| Form Assembly | FORMASSEMBLY | Third Party | 12 months | Tracks user interactions and preferences within Form Assembly. | https://www.formassembly.com/privacy-policy/ |
| Form Assembly | CAKEPHP | Third Party | Session cookie | Manages user session state and data flow in forms. | https://www.formassembly.com/privacy-policy/ |
| Amazon Web Services | AWSELB | Third Party | Session cookie | This cookie is associated with Amazon Web Services and is used to keep users on the same server when users are in a Production environment where multiple servers are used | https://aws.amazon.com/legal/cookies/ |
Analytics cookies
| Origin | Name | First or Third Party | Duration | Information | Platform Cookie Policy |
|---|---|---|---|---|---|
| Baidu | BAIDUID_BFESS | Third Party | 12 months | Collects data on the user’s navigation and behaviour on the website. | https://usa.baidu.com/privacy |
| Baidu | HMACCOUNT_BFESS | Third Party | 12 months | Collects data on the user’s navigation and behaviour on the website. | https://usa.baidu.com/privacy |
| Baidu | Hm_lpvt* | Third Party | 12 months | Collects data on the user’s navigation and behaviour on the website. | https://usa.baidu.com/privacy |
| Baidu | Hm_lvt* | Third Party | 12 months | Collects data on the user’s navigation and behaviour on the website. | https://usa.baidu.com/privacy |
| Google Analytics | _ga | Third Party | 2 years | These cookies are used to support the data collection for the use of Google Analytics | https://business.safety.google/adscookies/ |
| Google Analytics | _gid | Third Party | 1 month | These cookies are used to support the data collection for the use of Google Analytics | https://business.safety.google/adscookies/ |
| Google Analytics | _gcl_au | Third Party | 3 months | These cookies are used to support the data collection for the use of Google Analytics | https://business.safety.google/adscookies/ |
| Hotjar | _hjSessionUser_ | Third Party | 12 months | Tracks user sessions for behavior analytics. | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | _hjSession_ | Third Party | Session cookie | Maintains user session data for heatmaps and recordings. | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | hjDonePolls | Third Party | 12 months | Tracks completed polls to prevent repeated prompts to users. | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | hjTLDTest | Third Party | 12 months | These cookies are used to support the use of HotJar | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | _hjid | Third Party | 1 hour | These cookies are used to support the use of HotJar | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | _hjFirstSeen | Third Party | 30 minutes | These cookies are used to support the use of HotJar | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | _hjIncludedInPageviewSample | Third Party | 1 minute | These cookies are used to support the use of HotJar | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | _hjAbsoluteSessionInProgress | Third Party | 30 minutes | These cookies are used to support the use of HotJar | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| Hotjar | _hjIncludedInSessionSample | Third Party | 1 minute | These cookies are used to support the use of HotJar | https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code |
| lms_analytics | Third Party | 30 days | Identifies LinkedIn Members for analytics and performance tracking. | https://www.linkedin.com/legal/l/cookie-table | |
| AMCV | Third Party | 2 years | Adobe Marketing Cloud Visitor ID for analytics tracking. | https://www.linkedin.com/legal/l/cookie-table | |
| Unibuddy | _hp5_meta* | Third Party | Session cookie | Tracks meta information about user interactions on the site. | https://unibuddy.com/cookie-policy/ |
| Unibuddy | _hp5_event_props* | Third Party | Session cookie | Logs event properties to analyse user behaviour and interactions. | https://unibuddy.com/cookie-policy/ |
| Unibuddy | UB_UUID | Third Party | Session cookie | Random identifier to distinguish the source of any software errors. | https://unibuddy.com/cookie-policy/ |
| VWO | _vwo_ds | Third Party | 100 days | Stores user data for Visual Website Optimiser's A/B testing | https://vwo.com/compliance/cookies-notice |
| VWO | _vwo_sn | Third Party | Session cookie | Tracks sessions for A/B testing and analytics in VWO. | https://vwo.com/compliance/cookies-notice |
Marketing cookies
| Origin | Name | First or Third Party | Duration | Information | Platform Cookie Policy |
|---|---|---|---|---|---|
| Bing | MSPTC | Third Party | 12 months | Used for targeting ads and tracking user behavior across Bing services. | https://www.microsoft.com/en-gb/privacy/privacystatement |
| Bing | MUID | Third Party | 12 months | Identifies unique browsers visiting Microsoft sites for ad tracking. | https://www.microsoft.com/en-gb/privacy/privacystatement |
| Bing | _uetvid | Third Party | 13 months | Stores and tracks visits across websites for Bing ads. | https://www.microsoft.com/en-gb/privacy/privacystatement |
| Bing | _uetsid | Third Party | 1 day | Stores and tracks visits across websites for Bing ads. | https://www.microsoft.com/en-gb/privacy/privacystatement |
| Doubleclick.net | DSID | Third Party | 2 weeks | Used to identify a signed-in user on non-Google sites and remember ad preferences. | https://business.safety.google/adscookies/ |
| Doubleclick.net | IDE | Third Party | 13 months | These cookies are used for DoubleClick advertising | https://business.safety.google/adscookies/ |
| Doubleclick.net | ar_debug | Third Party | Session cookie | Used for debugging DoubleClick services. | https://business.safety.google/adscookies/ |
| Doubleclick.net | test_cookie | Third Party | 15 minutes | These cookies are used for DoubleClick advertising | https://business.safety.google/adscookies/ |
| fr | Third Party | 3 months | These cookies are Facebook cookies, allowing the UEA to advertise to a target audience | https://www.facebook.com/privacy/policies/cookies/ | |
| sb | Third Party | 2 years | Helps identify browser for login authentication and security. | https://www.facebook.com/privacy/policies/cookies/ | |
| datr | Third Party | 2 years | Ensures account security by identifying suspicious login attempts. | https://www.facebook.com/privacy/policies/cookies/ | |
| _fbp | Third Party | 3 months | These cookies are Facebook cookies, allowing the UEA to advertise to a target audience | https://www.facebook.com/privacy/policies/cookies/ | |
| SAPISID | Third Party | 2 years | Used for managing user preferences and ad personalisation across sites. | https://business.safety.google/adscookies/ | |
| APISID | Third Party | 2 years | Stores user preferences and personalises ads on Google services. | https://business.safety.google/adscookies/ | |
| SSID | Third Party | 2 years | Saves user preferences and session data for targeted ads. | https://business.safety.google/adscookies/ | |
| NID | Third Party | 6 months | Stores user preferences and assists in customising ads on Google services. | https://business.safety.google/adscookies/ | |
| HSID | Third Party | 2 years | Provides security by digitally signing and encrypting user data. | https://business.safety.google/adscookies/ | |
| SID | Third Party | 2 years | Stores user session state and preferences, providing secure authentication. | https://business.safety.google/adscookies/ | |
| SEARCH_SAMESITE | Third Party | 6 months | Prevents cross-site request forgery and improves navigation security. | https://business.safety.google/adscookies/ | |
| SIDCC | Third Party | 1 year | Secures user data and ensures trusted usage. | https://business.safety.google/adscookies/ | |
| AEC | Third Party | 6 months | Ensures ad delivery and personalises ad content. | https://business.safety.google/adscookies/ | |
| lms_ads | Third Party | 30 days | Helps deliver and track LinkedIn ad campaigns. | https://www.linkedin.com/legal/l/cookie-table | |
| li-SUGr | Third Party | 90 days | Used for tracking user interactions for ad delivery and insights. | https://www.linkedin.com/legal/l/cookie-table | |
| UserMarchHistory | Third Party | 2 years | Tracks users' activity history to improve LinkedIn experiences. | https://www.linkedin.com/legal/l/cookie-table | |
| visit | Third Party | Session cookie | Tracks user visits to LinkedIn pages during a session. | https://www.linkedin.com/legal/l/cookie-table | |
| __cf_cm | Third Party | 1 day | Cloudflare cookie to manage bot detection and security. | https://www.linkedin.com/legal/l/cookie-table | |
| li_gc | Third Party | 2 years | Used for storing consent state for LinkedIn cookies. | https://www.linkedin.com/legal/l/cookie-table | |
| dfpfpt | Third Party | Session cookie | Unique user identifier to prevent abuse in payment workflows for LinkedIn | https://www.linkedin.com/legal/l/cookie-table | |
| bcookie | Third Party | 2 years | Browser identifier for tracking security and usage insights. | https://www.linkedin.com/legal/l/cookie-table | |
| liap | Third Party | 12 months | For managing login states for LinkedIn services. | https://www.linkedin.com/legal/l/cookie-table | |
| li_mc | Third Party | 2 years | LinkedIn Insights tag to help measure ad conversions. | https://www.linkedin.com/legal/l/cookie-table | |
| AnalyticsSyncHistory | Third Party | 30 days | Tracks synchronisation of user analytics data across domains. | https://www.linkedin.com/legal/l/cookie-table | |
| lidc | Third Party | 1 day | Optimises data center selection for seamless functionality. | https://www.linkedin.com/legal/l/cookie-table | |
| _li_fat_id | Third Party | 90 days | Tracks LinkedIn conversions | https://www.linkedin.com/legal/l/cookie-table | |
| Salesforce | _sfid_ | Third Party | 7 days, but there are situations where the cookie can expire in 24 hours if the referrer is a “known tracker” domain | These are Salesforce cookies to support data collection, allowing UEA to personalise the website and other marketing channels such as email | https://help.salesforce.com/s/articleView?id=xcloud.platform_cookies.htm&type=5 |
| Salesforce | _evga_ | Third Party | 7 days, but there are situations where the cookie can expire in 24 hours if the referrer is a “known tracker” domain | These are Salesforce cookies to store any consents, allowing UEA to personalise the website and other marketing channels such as email | https://help.salesforce.com/s/articleView?id=xcloud.platform_cookies.htm&type=5 |
| YouTube | PREF | Third Party | 8 months | Stores user preferences like language and search results customisation. | https://business.safety.google/adscookies/ |
| YouTube | APISID | Third Party | 2 years | Used for storing user preferences and ad personalisation. | https://business.safety.google/adscookies/ |
| YouTube | SAPISID | Third Party | 2 years | Tracks user data to personalise content and ads on YouTube. | https://business.safety.google/adscookies/ |
| YouTube | SIDCC | Third Party | 12 months | Ensures user data security and site integrity during navigation. | https://business.safety.google/adscookies/ |
| YouTube | YSC | Third Party | Session cookie | This is a YouTube cookie which tracks the views of a video | https://business.safety.google/adscookies/ |
| YouTube | VISITOR_INFO1_LIVE | Third Party | 6 months | This is a YouTube cookie which tracks the user for advertising purposes | https://business.safety.google/adscookies/ |
| YouTube | SID | Third Party | 2 years | Tracks user session and preferences for secure authentication. | https://business.safety.google/adscookies/ |
| YouTube | VISITOR_PRIVACY_METADATA | Third Party | Session cookie | Helps manage privacy settings for YouTube visitors. | https://business.safety.google/adscookies/ |
| YouTube | LOGIN_INFO | Third Party | 2 years | Stores login data for authentication and personalisation. | https://business.safety.google/adscookies/ |
| YouTube | SSID | Third Party | 2 years | Saves user preferences for personalised YouTube experiences. | https://business.safety.google/adscookies/ |
| YouTube | HSID | Third Party | 2 years | Provides security by encrypting and verifying account data. | https://business.safety.google/adscookies/ |
| YouTube | DV | Third Party | Session cookie | Tracks user behavior and preferences for targeted advertising. | https://business.safety.google/adscookies/ |
Embedded content
We occasionally use embedded links from third parties' content to improve your experience with videos, social platforms or forms. These companies (e.g. YouTube or Gecko) might use cookies and pixels to provide these services or otherwise enable them to track your use of their services. We advise you to check the cookie and pixel policies of any external website whose links we embed in our website.
How do I change my cookie and pixel settings?
You can block cookies and pixels by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies and pixels (including necessary cookies) you may not be able to access all or parts of our website.
To find out more about cookies and pixels, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
To deactivate the use of third party advertising cookies and pixels, you may visit the consumer page to manage them - see above links.
Changes to this policy
This page was last updated in February 2025, to add information on Facebook Pixels.