Learn the secrets of the world's most successful brands, explore the connection between advertising and marketing communication techniques and how they shape brand messages.
Experiment with and develop your understanding of creative writing in England's first UNESCO City of Literature. You will gain the skills essential to become a writer by being guided in the technical elements required.
Investigate the challenge posed by the information society and understand how increased access to the internet has played a role in how media industries and governments regulate the media.
Develop your understanding of professional development and how crucial this is for career progression. Gain extra academic credit this summer and increase your academic development by selecting this 5 UCU/2.5 ETCS option alongside any of our 20 credit modules.